Associate Director, International Marketing & Commercial Operations, Specialty

Description

The role helps shape and carry out marketing strategy and tactics for one ophthalmology product, working at global, area and country-affiliate levels.

You will work with a wide group of partners, including market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC and global learning. That list is illustrative, not complete.

Responsibilities

• Turn marketing insight into strategic and tactical plans for the product.
• Spot commercial openings that move the brand toward its goals.
• Build and run initiatives involving several stakeholders, and set the communication strategy within the overall brand plan.
• Create marketing tools and resources that increase impact and get through the formal approval process efficiently.
• Lead segmentation, targeting, positioning, promotional materials, advertising and promotion within an assigned budget.
• Help affiliates run HCP promotions with fresh, effective strategies and tactics.
• Manage budgets and make the most of resources across the product portfolio.
• Help strengthen the company's leading position in the product's market.
• Manage projects and work with vendors and agencies on creative and communication strategy.
• Work with marketing directors and business leaders to build, run and deliver marketing plans that meet business goals.
• Contribute to business and marketing planning within your area.
• Build partnerships internally and with external parties for the product.
• Influence business leaders and work across functions to deliver results.

Requirements

• A bachelor's degree is required.
• Proven marketing experience, with growing depth across all marketing skills.
• Preferred: an MBA or MSc.
• Preferred: prior cross-franchise or cross-channel marketing experience.
• Highly preferred: experience in ophthalmology or in the product's therapy area.
• Preferred: sales experience.

Conditions

Base pay range applies only where state or local law requires pay disclosure. It is the range the company in good faith expects to pay for this grade at the time of posting. Actual pay depends on factors such as location and may fall above or below the range, and the range may change.

Any bonus, commission, incentive or benefit is at the company's sole discretion until it is actually paid, and may change in line with applicable law. Pay is not considered earned until it is earned, vested and determinable.

Open to applicants in the US and Puerto Rico only.

The company is an equal opportunity employer and welcomes veterans and people with disabilities.

Benefits

• Paid time off covering vacation, holidays and sick leave.
• Medical, dental and vision insurance, plus a 401(k), for eligible employees.
• Eligible to take part in long-term incentive programs.