Portfolio Marketing Manager

Description

The company is a global technology firm that helps manufacturers become more productive, sustainable, and agile, with more than 28,000 employees.

Its customers include food producers, medicine makers, and companies working on clean water and green mobility.

The team is looking for a Portfolio Marketing Manager to lead global marketing programs for the Sensing, Safety, and Industrial Components portfolio.

You will grow the portfolio through go-to-market strategy, product launches, demand generation, and sales enablement, working with Business Units, Sales, Regional Marketing, and Channel teams to bring new solutions to market and drive adoption.

You will report to the Sr. Manager, Strategic Portfolio Marketing. This is a hybrid role based at the Milwaukee, WI headquarters.

Responsibilities

• Build marketing strategies that support portfolio growth, business priorities, and regional goals.
• Plan and run go-to-market work for product launches, market expansions, and growth initiatives.
• Work with Business Units, Sales, and Regional Marketing on positioning, demand generation, and sales readiness.
• Coordinate cross-functional teams so new offerings are commercialized and adopted by customers.
• Research market opportunities, customer needs, and industry trends to shape strategy.
• Create demand generation programs and content for target markets and customer segments.
• Produce sales enablement tools, including value propositions, sales plays, presentations, and industry positioning.
• Support partner engagement, sales training, and readiness programs.
• Oversee customer-facing and sales-facing content across digital, campaign, and launch channels.
• Turn technical capabilities into clear, customer-focused messages that follow brand standards.

Requirements

• A bachelor's degree or equivalent years of relevant work experience.
• Legal authorization to work in the U.S. The company will not sponsor employment visas, now or in the future, for this opening.
• Ability to travel up to 25%.
• Preferred: 5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing.
• Preferred: A bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
• Preferred: Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
• Preferred: Experience leading cross-functional work across sales, product management, marketing, and channel teams.
• Preferred: Experience writing value propositions, customer messaging, and sales enablement content.
• Preferred: Experience running product launches, integrated marketing programs, and demand generation campaigns.
• Preferred: Experience using AI-enabled marketing tools and digital technologies to improve results.
• Preferred: Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
• Preferred: Experience working in a global organization.
• Preferred: Experience leading product launches and go-to-market programs.

Conditions

Hybrid schedule: you are expected to work at a company location on Mondays, Tuesdays, and Thursdays, unless a business obligation takes you out of the office.

Based at the Milwaukee, WI headquarters.

This role is part of a job family. Experience determines position level and pay.

The company is an equal opportunity employer, including disability and veterans.

Benefits

• Health insurance covering medical, dental, and vision.
• 401k.
• Paid time off.
• Parental and caregiver leave.
• Flexible work schedule, arranged with your manager to fit your personal life.
• Benefits details are available on the company's benefits site.
• The company encourages you to apply even if your experience does not match every qualification.