Marketing Manager, Patient Services Strategy, Gastroenterology

Description

The role shapes patient support strategy for a gastroenterology product and sits between the US commercial brand team and US patient services for an ulcerative colitis and Crohn's disease treatment.

You own performance and accountability for the gastroenterology patient support program, covering marketing strategy, program design, brand alignment, asset execution and results.

You will support program enhancements and launches, working with brand sales and marketing, legal and compliance, and other stakeholders to build strong treatment plan experiences for patients and providers.

Responsibilities

• Handle detailed execution on marketing projects that feed into larger program initiatives.
• Provide a strategic perspective that supports leadership in planning the patient support program's strategic and tactical direction.
• Build and maintain working relationships with commercial partners in sales, managed healthcare, trade and marketing.
• Raise awareness of patient support offerings across brand teams by sharing content with brand managers and fellow associate directors.
• Give patient services input on brand marketing, catching and fixing inconsistencies and aligning messaging.
• Lead discussions on operational opportunities and efficiencies between patient services teams and brands.
• Maintain and refine marketing program assets as needed.
• Define and track key performance indicators for patient support programs, using performance data, patient insights and stakeholder feedback to find improvements and guide strategy.
• Help develop and improve omnichannel engagement strategies for patients and providers across digital, print, field and partner channels.
• Move marketing materials through review so they are accurate, compliant, on brand and delivered on schedule.
• Lead cross-functional workstreams and move stakeholders toward alignment, decisions and delivery without formal authority over them.

Requirements

• Bachelor's degree required.
• 5+ years of marketing experience in pharmaceutical, biotech or healthcare services. Brand, digital and patient service marketing experience is strongly preferred.
• Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services or care model design is preferred.
• An MBA or advanced degree is strongly preferred.
• A deep commitment to supporting patients and improving their treatment experience.
• An understanding of the overall patient support program vision and strategy, and the ability to help define, document and communicate it.
• The ability to understand the program's components, troubleshoot issues and improve overall performance.
• Strong project management skills, with the ability to set priorities, influence others and deliver in a fast-paced matrix environment.
• An understanding of business and compliance limits, and the judgment to ask the right questions to keep the business moving.
• Knowledge of brand positioning, campaign management, budget management and marketing fundamentals.
• Solid background in consumer or HCP marketing, patient engagement and retention strategies.
• Strong planning, organization, attention attention to detail, follow-through and execution skills.
• Experience managing external partners, including agencies and vendors, and their budgets. This is required.
• Excellent oral, written and presentation communication skills, and interpersonal skills, with a proven ability to simplify complex information for different audiences.
• Experience with agile ways of working and with marketing asset management tools such as Promomats, MedComms or OCE.
• Significant work activity includes sitting for long stretches, more than 2 consecutive hours in an 8-hour day.

Conditions

Pay disclosure applies in locations with state or local pay transparency laws. The base pay range is the company's good-faith estimate for this grade at the time of posting. Actual pay depends on factors including geographic location and may fall above or below the range, and the range may change.

The role is eligible for long-term incentive programs.

Any bonus, commission, incentive, benefit or other compensation is at the company's sole discretion until it is paid, and may change consistent with applicable law.

The role is open to applicants in the US and Puerto Rico only.

Benefits

• Comprehensive benefits including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k) for eligible employees.