The intermediary channel is moving to a new brand name, so this is a pivotal period for the Homes business.
You will shape how the company presents itself to mortgage brokers, aiming to win broker consideration and advocacy and to grow commercial results across the channel.
The company is investing billions in its people, places and technology, serves 28 million customers and is growing.
Responsibilities
Build marketing strategies covering brand, proposition, product and broker communications.
Combine audience insight, channel planning and creative thinking to shape campaigns.
Run campaigns across trade media, LinkedIn, email, web, events, partnerships and content.
Use performance results and broker feedback to keep improving outcomes.
Act as the link between brands, marketing and experience, intermediaries, agency partners, trade media and other business collaborators.
Turn complex changes, market conditions and business priorities into clear broker-facing activity, delivered quickly.
Lead a team of three, setting direction, building their skills and creating the conditions for strong execution.
Requirements
You have proven B2B marketing experience, including strategies aimed at business, professional or intermediary audiences.
You have built and delivered marketing strategies and plans, using audience and market insight to match activity to business priorities.
You have coordinated connected campaigns across several channels and used performance feedback to refine them and drive commercial results.
You have strong relationship skills, with a record of getting senior colleagues, cross-functional teams and external partners behind shared goals.
You can turn brand strategy into clear, consistent audience activity, including when the brand, proposition or customer experience is changing.
You work well across organisational boundaries and with external partners to turn complex priorities into high-quality marketing.
You can turn complex product, regulatory, technology or commercial information into clear, relevant content.
Advantageous, though not essential: experience in financial services, mortgages or intermediary marketing.
Really useful: you have applied campaign performance data and audience feedback to find opportunities and improve efficiency.
Really useful: you have worked with external media, publishers or communication partners on audience-facing activity.
Really useful: you have used events as part of a coordinated audience engagement strategy.
Conditions
Salary of £61,344 to £68,160.
Full-time, 35 hours a week.
Hybrid working: at least two days a week, or 40% of your time, at one of the office sites.
Flexible working is supported, including hybrid working and job share.
Reasonable adjustments are available for disabled colleagues, including flexibility in office attendance, location and working patterns.
As a Disability Confident Leader, the company guarantees interviews under the Disability Confident Scheme for a fair and proportionate number of applicants who meet the minimum criteria and have a disability, long-term health condition or neurodivergent condition.
Reasonable adjustments are available at every stage of recruitment, so tell us what you need.
Background checks take place only after you are invited to interview or accept a verbal offer.
Benefits
Pension contribution of up to 15%.
Annual performance-related bonus.
Share schemes, including free shares.
Lifestyle benefits, such as discounted shopping.
30 days' holiday plus bank holidays.
Wellbeing initiatives and generous parental leave.