Lifecycle and Email Marketing Specialist

Description

The company makes supplements for physical and cognitive performance, developed with scientists and athletic performance experts.

It works with more than 200 professional and NCAA sports teams, including Stanley Cup Champions, Tour de France winners and every NFL team.

It was named to the Inc. 5000 list of the fastest-growing US companies in 2023, 2024, 2025 and 2026, and to Inc's Best Places to Work list.

You will join the CRM, Lifecycle and Retention team to grow the company's email, CRM and customer retention programs. The role mixes creative, technical and operational work across campaigns, automated customer journeys and customer messages.

The team is looking for someone who writes well, thinks creatively, pays close attention to detail and is curious about how customers behave. You turn strategy into action, solve problems and keep improving the customer experience.

Responsibilities

• Build, QA, test and launch Klaviyo email campaigns, including brand and retention campaigns, following set messaging, creative direction and audience targeting.
• Keep campaign output accurate and consistent through production, testing and deployment.
• Build, QA and maintain automated lifecycle flows based on strategies and messaging from senior colleagues.
• Create and upkeep customer segments for more targeted and personalized messages.
• Help with subscription retention, lifecycle testing and day-to-day Recharge operations.
• Spot ways to improve lifecycle execution and customer engagement.
• Own the writing, design, production and upkeep of evergreen product education emails and reusable content modules.
• Work with Product Marketing to turn product details into clear, friendly content that fits the brand voice and positioning.
• Build scalable content assets so messaging stays consistent and production stays efficient across campaigns and journeys.
• Own production, QA and sending of routine customer messages, such as out-of-stock, pricing and service notices, using approved wording.
• Run email execution for Sales, Corporate Wellness, Affiliate and other business teams.
• Troubleshoot Klaviyo, provide technical support and maintain the channel, including deliverability.
• Build and QA A/B tests across campaigns and flows, then help analyze results and optimize.
• Find ways to simplify workflows, strengthen QA and cut manual work.
• Improve documentation and knowledge sharing so execution and channel continuity stay consistent.
• Suggest improvements to campaign performance, customer experience and team efficiency.

Requirements

• Bachelor's degree or equivalent experience in Creative Writing, Marketing, Content Creation, Communications or a related field.
• 3-5 years of experience in email marketing, CRM, lifecycle marketing or a related field.
• Hands-on Klaviyo experience across campaign production, automated flows, testing, QA and deliverability.
• Experience in health, wellness, nutrition or supplements is preferred.
• Sharp attention to detail and a drive to deliver accurate, high-quality work.
• Organized enough to manage several projects, deadlines and cross-functional requests at once.
• Able to turn strategic direction and creative concepts into dependable execution.
• Strong critical thinker and problem solver who questions existing approaches and proposes better ones.
• Clear, collaborative communicator who works well with marketing and business partners.
• Interest in consumer psychology and behavioral science, especially how motivation and behavior shape engagement and retention.
• Highly proactive and resourceful, and comfortable in a fast-paced, changing environment.
• Blends creative curiosity with a detail-focused, execution-minded approach.
• Takes ownership of assigned work and follows through with accuracy and consistency.
• Eager to learn new technical and creative skills and help improve processes.
• Cares deeply about health, wellness, fitness and human performance.

Conditions

Hybrid role based at the Park City headquarters.

Benefits

• Fast-paced, high-growth setting with real room for professional development through changing experiences.
• Competitive cash pay plus employee stock options.
• Health, vision, dental, life, pet, accident, disability and critical illness coverage.
• Fertility benefits, a caregiver concierge and financial planning support.
• 401k match.
• Unlimited PTO.
• Finish Line Fridays: finish at 3:00 every Friday.
• Generous observed holidays, with 18 days of office closure in 2026.
• $1,000 annual perks program for a high-performance lifestyle.
• Team workouts and lunches.
• Access to company products and merchandise.