Data Analytics Manager

Description

The company is a fast-growing human performance business that sells supplements for physical and cognitive well-being. It works with scientists and athletic performance experts, and its products are used by more than 200 professional and NCAA sports teams.

The company appeared on the Inc. 5000 list of fastest-growing US companies in 2023, 2024, 2025 and 2026, and on Inc.'s Best Places to Work list.

This role leads the data analytics, business intelligence and reporting function and runs the Data Analytics Center of Excellence. It reports to the Director of Finance with a dotted line to the VP of Digital.

You will work as an embedded analytics partner to eCommerce, Growth Marketing, Operations and executive leadership, with a main focus on what drives DTC and subscription performance and how well marketing works.

You will build analytics on shared, governed metric definitions and keep business metrics accurate and aligned with financial reporting, so leaders and AI tools return the same answer.

The ideal person is proactive and curious, challenges assumptions, spots growth opportunities and turns data into clear recommendations.

Responsibilities

• Metric governance and source of truth: work with Technology and Engineering to define the data needed across eCommerce, subscription, marketing and finance systems.
• Own the shared definitions for DTC, subscription and marketing KPIs, which form the business semantic layer, and align them with Finance.
• Reconcile key commercial and customer metrics with financial reporting so the whole organization works from one consistent source.
• Follow the data security and privacy standards set by Technology, including how customer PII is handled.
• DTC and subscription analytics: analyze acquisition, retention, churn, cohorts, lifetime value and acquisition cost to find profitable growth.
• Report on subscription health, including subscriber behavior, retention trends, and the economics of new versus existing customers.
• Assess what drives eCommerce results, such as conversion, average order value, purchase frequency and customer profitability.
• Work with eCommerce, Growth and Finance leaders to turn customer and commercial findings into strategies and investment decisions.
• Marketing measurement and experimentation: measure marketing effectiveness through attribution, marketing mix modeling, incrementality and other methods to guide spending.
• Weigh the strengths and limits of each measurement method and give commercially grounded recommendations.
• Design and analyze experiments on pricing, promotions, conversion and marketing, including A/B tests and elasticity analysis.
• Turn test results and performance data into clear recommendations that improve growth, efficiency and profit.
• Business systems intelligence and AI: build automated, AI-enabled reporting, including dashboards, self-serve analytics and AI assistants that run on governed metrics, so leaders get answers in minutes rather than days.
• Provide customer and demand inputs to FP&A forecasting, and track results against weekly, monthly, quarterly and annual goals.
• Analyze complex data to surface trends, risks and growth opportunities across functions.
• Deliver short, executive-ready insights that turn complicated business questions into clear decisions.
• Cross-functional partnership and optimization: support pricing, promotions and margin work, and share customer demand insights with Operations and FP&A.
• Run intake and prioritization for the Analytics Center of Excellence across Finance and Digital.
• Look for recurring analysis and reporting that AI agents and workflows can automate.

Requirements

• Education and experience: a bachelor's degree in economics, statistics, business or a related quantitative field, or equivalent experience.
• 5+ years in data analytics, business intelligence or a related field, preferred in a high-growth DTC, eCommerce or subscription business.
• Deep experience with DTC and subscription economics, including cohorts, retention, churn, LTV/CAC and customer profitability.
• Experience assessing marketing performance through attribution, marketing mix modeling, incrementality and experimentation.
• A track record of turning complex data into commercial recommendations that business leaders can act on.
• Advanced SQL and Excel. Experience with cloud data warehouses (BigQuery preferred) and transformation tools such as dbt is needed, and Python or R for statistical analysis is preferred.
• Strong experience building self-serve reporting and analytics across commerce, subscription, marketing and financial systems, with a focus on AI-enabled tools.
• Working knowledge of data warehousing and data quality, and comfort working with engineering on integrations.
• Experience with marketing measurement platforms such as Northbeam and experimentation tools such as Intelligems, or similar tools.
• A solid grasp of financial reporting, P&L drivers and how commercial metrics connect to financial results.
• Ability to design, interpret and explain A/B tests, pricing experiments and other analytical studies.
• Hands-on use of AI tools such as LLM assistants, AI agents and natural-language analytics to automate analysis and reporting while keeping accuracy, governance and rigor.
• Excellent communication, with the ability to simplify complex analysis, influence stakeholders and present executive-level recommendations.
• Familiarity with Shopify, Recharge and Klaviyo is preferred.
• Attributes: highly analytical, curious and commercially minded, with a firm commitment to data accuracy and integrity.
• Strategic, and proactive about finding ways to improve performance through analytics and new ideas.
• Shows strong ownership, sound judgment and a drive for action and measurable results.
• Willing to challenge assumptions, ask hard questions and give objective, data-based recommendations.
• Resourceful and detail-oriented, and comfortable working through ambiguity in a demanding, rapidly growing environment.
• Passionate about health, wellness, fitness and human performance.

Conditions

This is a hybrid role based at the company's headquarters in Park City.

Benefits

• Room for professional growth as your responsibilities change over time in a fast-moving, high-growth setting.
• Competitive base pay plus employee stock options.
• Health, vision, dental, life, pet, accident, disability and critical illness coverage.
• Fertility benefits, a caregiver concierge service and financial planning support.
• 401(k) with company match.
• Unlimited PTO and paid parental leave.
• Early finish at 3:00 every Friday.
• A generous set of observed holidays, with 18 days when the office is closed in 2026.
• A $1,000 yearly perks budget to support an active, performance-focused lifestyle.
• Team workouts and team lunches.
• Access to the company's products and merchandise.