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Grafana Labs

Principal Technical Marketing Engineer | Ireland | Remote

  • Remote
  • 6+ years

Salary

€117,600 - 141,120/ year

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Description

The company makes a fully managed observability platform used by more than 10,000 organizations to keep systems reliable, resolve incidents faster and optimize telemetry at scale.

The platform is built on open source and open standards, works across any stack, and combines AI with observability so teams and their agents can see and act on all their data wherever it sits.

Customers include Anthropic, Bloomberg, NVIDIA, Microsoft and Salesforce.

The company is 100% remote, with team members in 40+ countries, and is backed by Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG and Lead Edge Capital.

The company is growing quickly while keeping its open-source roots, a global collaborative culture, and a focus on transparency, autonomy and trust.

The company's offering is moving from dashboards toward agentic observability. Product Marketing needs to link what the products can do with how customers understand that value, through clear positioning, technical narratives sellers can trust, and content that shows Platform Engineering teams why the cloud platform is the right choice.

You will be the hands-on engineer who makes the technical story land with buyers as well as practitioners. You will build core demos, run technical workshops and webinars, and bridge Product and Sales, helping SRE and platform engineering leaders evaluate with confidence, giving sales engineers better tools, and keeping technical value consistent across the customer journey.

The role helps shape the company's AI-era positioning, seller enablement, and a repeatable way to communicate product value.

Responsibilities

  • Build strategic, buyer-focused demos, videos, workshops and webinars for SRE and platform engineering leaders.
  • Create and maintain polished, narrative-driven demos that show them the value.
  • Record high-quality technical demo videos and walkthroughs with the video and content teams.
  • Lead webinars, workshops and technical sessions for evaluators, explaining how the product works and why the approach differs and adds value.
  • Use AI tools to create variations, summaries and reusable assets that scale technical content across channels.
  • Serve as the PMM team's technical liaison to the SE org, keeping messaging consistent and giving demo guidance.
  • Produce enablement assets for SEs and sellers: value-driven talk tracks, competitive narratives and demo best practices.
  • Help SEs and sellers communicate the story with clarity, confidence and differentiation.
  • Work with PMMs to identify key buyer personas, problems and technical messages, and shape the content strategy to reach them.
  • Carry technical narratives into analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences and online technical communities.
  • Bring a technical view to PMM planning so content, campaigns and enablement reflect the real priorities of SREs and engineering leaders.
  • With software engineers, automate demo setup, content workflows and asset updates using workflows, agents, scripts and AI tools, making content repeatable, discoverable and scalable.

Requirements

  • 5+ years in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical PMM or similar.
  • Strong grasp of observability concepts and the needs of SRE and platform teams.
  • Able to turn deep technical ideas into clear, value-focused stories.
  • Experience presenting technical content through demos, workshops or webinars.
  • Excellent written and spoken communication with a crisp, structured, persuasive style.
  • Works well across PMM, Product, SEs, DevRel and Field Engineering, and takes projects from concept to completion.
  • Comfortable with light scripting or workflow automation.
  • Interested in and able to travel to training and customer events 10-12 weeks per year.
  • Bonus: hands-on experience with Prometheus, the company's log, metrics and trace tools, or similar observability tools, or a background in observability or platform engineering.
  • Bonus: prior experience in sales engineering, DevRel or technical product marketing.
  • Bonus: familiarity with demo environment automation or infrastructure-as-code tools.
  • Bonus: exceptional live presentation or workshop facilitation skills.

Conditions

Base pay in Ireland is EUR 117,600 - EUR 141,120, with the final figure based on level, experience and skills assessed during interviews.

Pay ranges vary by country; candidates applying from elsewhere will hear their market's range and benefits from the recruiter at the start of the process.

This is a 100% remote role within a global team.

The company is scaling in a fast-growing, changing setting, with open decision-making and regular company-wide updates.

Leaders are approachable, visible and open.

Global annual leave of 30 days per year, with 3 days reserved for company Shutdown Days; local legislation applies where relevant.

The company is an equal opportunities employer and may use AI tools to match CVs to job postings, with recruiters reviewing inbound CVs manually.

Benefits

  • Restricted Stock Units (RSUs) are included in every role, so everyone shares in the company's success as it grows globally.
  • In-person onboarding with the other new joiners.
  • Defined career growth pathways.
  • Autonomy and support to ship work and try new things, in a high-trust, low-ego culture that values outcomes over optics.

Where you’d work

Fully remote

You can work from

  • Europe
  • Ireland

About the company

Grafana Labs

  • Industry: SaaS

64 of their 64 open roles are remote

Your chances

Worth a look before you spend an evening tailoring a CV for it.

  • 21 checks run
  • 3 red flags

Still hiring?

14 checks

No red flags

How crowded?

7 checks

3 red flags

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  • Must-haves
Details10 facts · Role, Location, Compensation, Company
Seniority
Principal
Equity
Equity offered
Industry
SaaS
Region
Europe
Pay period
Annual
Show 5 more factsShow less

Role

Category
Marketing
Seniority
Principal
Experience
5+ years

Location

Work model
Remote
Region
Europe
Remote from
  • Europe

Compensation

Salary
€117,600 - 141,120 / year
Pay period
Annual
Equity
Equity offered

Company

Industry
SaaS

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