Sales and Marketing Manager

Description

This hybrid role covers both brand management and sales execution for the Neuroscience and Immunology portfolio in Belgium and Luxembourg.

You will turn marketing strategy into customer-facing work, from integrated brand plans and launch activity to engagement with healthcare professionals.

You sit in the Neuroscience Therapeutic Area team and work with Medical, Market Access, Patient Engagement, Operations and Customer Engagement to grow the brand and its patient impact.

The role is highly visible, with end-to-end ownership of a major growth opportunity in the Neuroscience portfolio and direct impact on patients living with SMA.

Responsibilities

• Set the brand's direction for Belgium and Luxembourg, refining the plan using market trends, customer insights and performance data.
• Find growth openings and design new initiatives that speed up adoption and patient access.
• Own the brand's forecast, financial plan and budget.
• Track competitors and act to strengthen the brand's position.
• Turn the brand strategy into field priorities and account plans.
• Set objectives, KPIs and execution standards, and manage performance on the data.
• Build a team culture based on accountability, teamwork, customer focus and continuous improvement.
• Lead the launch and post-launch work, adjusting tactics quickly as market signals change.
• Use omnichannel tools to improve customer experience and reach.
• Run campaigns and engagement programs for healthcare professionals, institutions and other stakeholders.
• Work with Medical, Market Access, Value and Access, Patient Engagement and Operations to keep strategies and execution plans aligned.
• Lead cross-functional brand teams and drive decisions.
• Build relationships with external stakeholders such as healthcare professionals, centres of excellence, patient organisations and health authorities where relevant.
• Deliver sales, market share, patient and financial targets.
• Review performance trends and propose corrective actions when needed.
• Report business updates and recommendations to Therapeutic Area leadership on a regular basis.
• Make evidence-based decisions and keep generating insight.

Requirements

• University degree in life sciences, pharmacy, medicine, business, marketing or a related field.
• Prior experience as a Sales Representative, Product Specialist, Brand Associate, Junior Brand Manager or a similar commercial role.
• Experience in brand planning, campaign delivery, customer engagement and brand performance management.
• Experience supporting product launches and driving adoption of brand initiatives.
• Solid knowledge of the local healthcare environment and its key stakeholders.
• Strong face-to-face skills and an ability to build relationships with healthcare professionals.
• Good analytical skills to interpret sales, market and customer data.
• Ability to turn strategy and insight into practical commercial actions.
• Able to communicate, present and manage stakeholders well.
• Comfortable working with sales, marketing, medical, market access, regulatory and commercial excellence colleagues.
• Strong planning, prioritisation and project management skills.
• Results-driven, with ownership, accountability and an entrepreneurial approach.
• Ability to work in a regulated healthcare setting with high ethical standards and sound knowledge of compliance rules.
• Languages: French and/or Dutch, plus English.
• Core competencies: Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics.
• Success is judged on sales and market share objectives, successful launch and adoption of the brand, quality and execution of the brand strategy, cross-functional collaboration, and contribution to Neuroscience Therapeutic Area performance.

Conditions

Hybrid role covering Belgium and Luxembourg.

Expected annual base salary range: €71,300.00 to €132,500.00.

Base salary is set on gender-neutral factors such as skills, competencies and experience under the company's pay setting policy, and is reviewed periodically after joining.

Pay equity is a core principle, in line with the company's Code of Ethics.

Benefits

• Performance-based bonus, depending on set performance parameters.
• Insurance plans, retirement plans, wellbeing resources and global recognition programs.
• Flexible and hybrid working options where possible.
• At least 14 weeks of paid parental leave.
• Possible company vehicle or car allowance, under local company policies.