Marketing Manager, Pharma/BioPharma

Description

The company makes analytical instruments and related consumables, software and services, and this is a marketing role within its Pharma and BioPharma group.

The role reports to the Senior Manager, Marketing Pharma/BioPharma, and works on the marketing strategies and programmes that connect the company's analytical technology portfolio, including chromatography, mass spectrometry, software, consumables and services, to what Pharma and BioPharma customers need.

Work schedule is standard Monday to Friday, based in an office.

Responsibilities

• Help carry out marketing strategies and programmes that link the portfolio to Pharma and BioPharma customer needs.
• Build integrated marketing campaigns, customer-facing content and sales enablement tools that explain the value of the solutions across key Pharma/BioPharma workflows.
• Work with the Senior Marketing Manager and partners in product marketing, regional marketing, commercial, applications and business development to turn customer needs and market trends into programmes that build awareness, demand and growth.
• Support new product introductions and workflow launches.
• Write customer success stories and application-focused content.
• Keep positioning and messaging consistent across channels and regions.
• Turn complex technical capabilities into clear customer value.

Requirements

• Either an advanced degree and 4+ years of experience, or a Bachelor's degree and 6+ years of experience, in marketing, product management, business development or a related role in life sciences or analytical instrumentation.
• Preferred fields of study: Chemistry, Biology, Biochemistry, Life Sciences, Marketing or a related field.
• Experience in the Pharma/BioPharma market and an understanding of drug discovery, development, analytical development and/or QA/QC workflows.
• Experience building and running integrated marketing campaigns, content and sales enablement programmes.
• Ability to turn technical capabilities and customer needs into clear value propositions and persuasive marketing content.
• Strong project management skills, including managing several programmes and stakeholders at once.
• Excellent written and verbal communication.
• Proven ability to work well with product management, commercial, applications, regional marketing and other cross-functional teams.
• Strong analytical skills and the ability to use market and customer insight to guide marketing work.
• Experience supporting product launches and go-to-market programmes is preferred.
• Strong interpersonal skills and a collaborative, results-driven approach.
• Able to work independently while contributing to wider team goals.
• Travel of up to 30% domestically and internationally.

Conditions

Standard Monday to Friday schedule.

Office-based role.

Travel of up to 30% domestic and international.