VP of Digital Marketing/eCommerce

Description

The company makes supplements for physical and cognitive performance and sells them to athletes and everyday customers. It is a human performance business with a science-led product range and a growing customer base.

The company has grown quickly. It was on the Inc. 5000 list three years running, placing 392 in 2025, and ranked 4 in the Rocky Mountain Region that year. It works with more than 150 professional and NCAA sports teams.

The VP of Digital leads the digital business and customer experience and sets its strategy and operating model. The role covers Growth Marketing, Ecommerce, Amazon, Customer Success, Lifecycle Marketing and Retention. You sit on the Executive Leadership Team, help shape company strategy and priorities, and keep the digital organization aligned with overall growth goals. You report to the Co-Founder.

You lead the functional leaders across digital and run the organization as one integrated growth engine. You set priorities, direct investment and resources, and drive growth in acquisition, conversion, retention, marketplace performance and customer experience. You work closely with Marketing, Brand, Creative, Product, Finance, Supply Chain and Operations.

The role combines enterprise leadership, commercial strategy, team development and operational discipline. Performance, accountability and continuous improvement matter across the whole digital customer journey.

Responsibilities

• Take part in executive planning, including company strategy, annual plans, organizational priorities and major business decisions.
• Bring digital opportunities, results, customer insights and risks into executive discussions so they shape company strategy.
• Turn company objectives into digital priorities, investment plans, operating plans and performance targets.
• Set up performance frameworks and business reviews that show growth, efficiency, customer behavior and opportunities.
• Work with executives and cross-functional leaders to align resources, remove blockers and deliver company-wide initiatives.
• Report digital performance, recommendations, opportunities and risks to the executive team and key stakeholders.
• Set the long-term digital strategy for Growth Marketing, Ecommerce, Amazon, Lifecycle Marketing, Retention and Customer Service.
• Lead and develop the leaders of the functions you oversee.
• Set clear ownership, operating rhythms and performance expectations across digital.
• Make sure each functional strategy is coordinated and supports company objectives.
• Build scalable teams, processes and capabilities that support ongoing growth.
• Own the strategy and performance of the company's site site, including site experience, merchandising, conversion and commerce optimization.
• Guide Amazon strategy and performance through the channel's functional leader.
• Make sure digital commerce supports the premium brand position and business goals.
• Set the strategic direction for customer acquisition, lifecycle marketing and retention.
• Align Growth Marketing and Lifecycle teams on customer economics, channel performance and long-term customer value.
• Build one approach across digital channels that connects acquisition, conversion, repeat purchase and retention.
• Lead Customer Service and the wider digital customer experience.
• Use customer insights and feedback to shape digital strategy, retention work and experience improvements.
• Align customer-facing functions to deliver a consistent, high-quality experience.
• Use data and customer insights to guide investment, prioritization and optimization.

Requirements

• Bachelor's degree in Business, Marketing, Ecommerce or a related field. An MBA is preferred.
• 10+ years of progressive leadership in high-growth digital, ecommerce or related consumer goods businesses.
• Proven record of leading senior functional leaders and building high-performing teams across several digital disciplines.
• Experience shaping enterprise strategy and working with executives on business planning, investment and organizational priorities.
• Strong commercial and strategic leadership, with a record of delivering sustainable digital growth and results.
• Deep knowledge of ecommerce, customer acquisition, conversion, lifecycle marketing, retention and customer experience.
• Strong financial and analytical skills, with the ability to make investment and prioritization calls across a range of growth opportunities.
• Excellent executive communication, organizational leadership and cross-functional influence.
• Balance long-term enterprise strategy with operational discipline, accountability and execution.

Conditions

Hybrid role based at the Park City headquarters.

Equal opportunity employer.

Benefits

• A fast-paced, high-growth setting that offers real room for professional development through varied experience.
• Competitive cash pay plus employee stock options.
• Health, vision and dental coverage.
• 401(k) with company match.
• Unlimited PTO.
• Finish Line Fridays: finish at 3:00 every Friday.
• Generous observed holidays, with 18 days of office closure in 2026.
• $1,000 annual perks program for a high-performance lifestyle.
• Access to the company products and merchandise.