Director, Psychiatry Marketing External Engagement

Description

This position may be based in Florham Park, NJ, or Mettawa, IL.

The Director, Psychiatry Marketing External Engagement sets the strategy and leads the teams responsible for psychiatry's external expert engagement, Regional Marketing Manager (RMM), and promotional medical education capabilities. This leader ensures that national brand strategy is translated into relevant regional execution, that external expert relationships and engagements generate actionable insights, and that peer-to-peer education addresses healthcare professional needs in a rapidly evolving and highly competitive market. The Director provides enterprise-level leadership across strategy, people, operations, and execution, ensuring that external engagement, regional marketing, and promotional medical education plans are integrated, insight-driven, compliant, and aligned with brand priorities. In close partnership with the broader Marketing team, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners, the Director optimizes investments, strengthens execution, develops leaders and teams, builds scalable capabilities, and serves as a senior strategic thought partner on the brand and across the cross-functional team.

Key Job Responsibilities

Set the vision, strategy, and priorities for psychiatry external engagement, RMM, and promotional medical education ecosystem, ensuring integrated execution against brand strategy, annual priorities, evolving market needs, and business objectives.

Lead, coach, and develop the leaders and teams responsible for regional marketing, external expert engagement, and peer-to-peer education; establish clear priorities, accountability, and performance expectations while fostering a culture of excellence, collaboration, innovation, inclusion, and continuous improvement.

Lead a differentiated external expert engagement strategy that identifies and strengthens relationships with established and emerging experts and diversifies the expert base.

Oversee the end-to-end steering committee/advisory board process, from strategic planning, expert identification, contracting, and content development through meeting facilitation and emceeing, insight capture, dissemination, and follow-up; ensure advisory board insights are translated into actionable implications for brand strategy and execution.

Set and oversee the team’s congress strategy, partnering cross-functionally across Marketing, Medical, Sales Leadership, and other key stakeholders to maximize AbbVie’s presence, coordinate external expert and leadership engagements, and strengthen insight generation and post-congress application.

Oversee the strategy and execution of high-impact promotional medical education, including speaker programs, national broadcasts, regional specialty programs, speaker training, onboarding, and innovative learning experiences that translate scientific and commercial messages into relevant, actionable education for healthcare professionals.

Use stakeholder insights, field feedback, program performance, and market trends to identify gaps, shape strategy, improve content and speaker effectiveness, and inform broader brand decisions.

Lead complex, highly visible initiatives in partnership with Marketing, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners; influence senior leaders, resolve business challenges, and drive timely decisions and coordinated execution across workstreams.

Own the integrated budget and resource strategy for external engagement, RMM, and promotional medical education; ensure disciplined planning, tracking, forecasting, and optimization of investments.

Establish scalable operating models, governance, processes, and best practices that improve quality, speed, consistency, and compliance across the external engagement ecosystem, ensuring adherence to all AbbVie policies and applicable external regulatory requirements.

Maintain deep knowledge of the disease state, treatment landscape, competitive environment, healthcare professional needs, and applicable regulations to anticipate risks and opportunities.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• At least 8 years of relevant pharmaceutical or healthcare industry experience, including significant marketing experience and progressive leadership responsibility.
• Proven success leading leaders and teams, with demonstrated ability to set direction, build capability, develop talent, and deliver results through others.
• Experience leading external engagement, regional marketing, peer-to-peer education, speaker programs, or related customer-facing marketing capabilities strongly preferred.
• Demonstrated ability to develop integrated strategies and translate complex market, customer, and business insights into clear priorities and executable plans.
• Strong understanding of pharmaceutical commercialization, healthcare professional engagement, market dynamics, and the regulatory and compliance standards governing promotional activities.
• Exceptional executive communication and influence skills, with the ability to present to and align senior leaders, cross-functional partners, field teams, and external stakeholders.
• Strong financial acumen with experience owning significant budgets, annual operating plans, resource allocation, forecasting, and investment optimization.
• Proven ability to lead complex, highly cross-functional initiatives, manage competing priorities, and drive decisions in a fast-paced environment.
• Strong analytical, problem-solving, and strategic thinking skills, with a track record of anticipating issues and developing creative, practical solutions.
• Demonstrated learning agility, intellectual curiosity, sound judgment, and the ability to adapt quickly as business needs evolve.
• Leadership style that is excellence-focused, optimistic, open, authentic, collaborative, and committed to innovation grounded in business reality.
• Willingness to travel up to 25%, including attendance at national congresses, sales and marketing meetings, external engagements, and field visits.
• Additional Information
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​
• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• Company Description
• About AbbVie
• AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.