AEO & GEO Marketing Manager

Description

Company Overview:

Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goal—to help our customers be their best.

What we’re proud of:

Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.

Trusted and used by the best. We are honored to work with more than 200 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.

Push what’s possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023, 2024, and 2025 and recognized on Inc’s Best Places to Work list.

Position Summary:

The AEO & GEO Marketing Manager owns Momentous’ strategy to increase brand visibility, authority, and recommendations across AI-powered search engines and emerging digital discovery channels, including ChatGPT, Gemini, Google AI Overviews, and Perplexity. This role positions Momentous as a trusted source for information about health, wellness, supplementation, and human performance.

A key focus is leveraging Momentous’ scientific expertise, research-driven content, and world-renowned advisor network to strengthen the brand’s credibility and presence in AI-generated answers. This includes advancing a science-led blog strategy and expanding visibility across online communities and influential third-party platforms.

Working closely with Science, SEO/SEM, eCommerce, Content, Brand, PR, and agency partners, this role combines strategic thinking, analytical rigor, strong content instincts, and hands-on execution. The ideal candidate is entrepreneurial, action-oriented, and passionate about the rapidly evolving AI search landscape.

Responsibilities

• AEO & GEO Strategy and Visibility
• Develop and execute Momentous’ AEO/GEO strategy to increase brand visibility, recommendations, and citations across AI-powered search and answer platforms.
• Analyze AI search trends, consumer discovery behaviors, and competitive positioning to identify and prioritize growth opportunities.
• Position Momentous as a trusted authority in supplementation, health, wellness, fitness, and human performance through ongoing optimization and experimentation.
• Analytics, Measurement & Innovation
• Establish and track AEO/GEO performance metrics, including AI mentions, citations, share of voice, sentiment, and referral traffic.
• Analyze content, community, and platform performance to identify opportunities and deliver actionable recommendations to leadership.
• Stay ahead of emerging AI technologies and discovery trends, continuously testing new strategies to improve Momentous’ visibility and authority.
• Online Communities & Third-Party Authority
• Develop and execute strategies to strengthen Momentous’ presence and credibility across Reddit, Quora, X, and other relevant communities.
• Identify and activate opportunities for authentic engagement, third-party mentions, expert references, and citations that build digital authority.
• Partner with Brand, PR, and external agencies to amplify scientific expertise and strengthen Momentous’ visibility across influential publishers and platforms.
• Explore opportunities across YouTube, third-party creators, and emerging discovery platforms.
• Scientific Content & Blog Strategy
• Drive a science-led blog and content strategy that strengthens Momentous’ credibility, discoverability, and AI citation potential.
• Partner with the Science team, PhD-level experts, and scientific advisor network to translate research and expert insights into engaging, authoritative content.
• Identify high-value scientific topics, long-tail queries, and consumer questions that create opportunities for thought leadership.
• Collaborate with Content, SEO/SEM, and agency partners to develop, optimize, and refresh scientific content while maintaining accuracy and brand credibility.
• Content Optimization & Cross-Functional Partnership
• Partner with SEO/SEM, eCommerce, and Content teams to strengthen existing content for AI-driven discovery and answer-focused search.
• Align scientific content, product education, and third-party authority initiatives to deliver a consistent, credible brand presence across AI platforms.
• Leverage existing marketing capabilities while identifying and owning incremental AEO/GEO opportunities outside established workstreams.

Requirements

• Education & Experience
• 7+ years of experience in growth marketing, digital marketing, content strategy, SEO, or a related field.
• Experience in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or AI-powered search visibility is a plus.
• Experience in high growth CPG and with standing up a marketing channel
• Demonstrated experience developing and executing content-driven marketing strategies that improve discoverability, brand authority, or measurable business performance.
• Experience collaborating with cross-functional teams, subject matter experts, and external agency partners to execute strategic initiatives.
• Strong understanding of AI-powered search, generative AI, algorithms, and emerging digital discovery platforms.
• Expertise in content strategy and building brand authority through scientific content, third-party citations, and digital communities.
• Ability to translate complex scientific information into credible, engaging content in partnership with subject matter experts.
• Strong analytical skills with the ability to translate data and insights into actionable growth strategies.
• Excellent communication, project management, and cross-functional collaboration skills.
• Attributes
• Highly proactive, resourceful, and results-oriented with a strong ownership mentality.
• Highly scoreboard-oriented, with a relentless focus on measurable outcomes, performance improvement, and accountability.
• Intellectually curious and passionate about AI, emerging technologies, and evolving digital discovery trends.
• Strategic, hands-on problem-solver who thrives in fast-paced, ambiguous environments.
• Passionate about health, wellness, fitness, and human performance.

Conditions

This is a hybrid role based out of our Park City headquarters.

Benefits

• Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
• Competitive cash compensation plus employee stock options
• Health/Vision/Dental/Life/Pet/Accident/Disability/Critical Illness
• Fertility benefits, caregiver concierge, and financial planning benefits
• 401k Match
• Unlimited PTO
• Finish Line Fridays - finish at 3:00 every Friday
• Generous set of observed holidays (18 days of office closure in 2026)
• $1,000 annual perks program to support a high-performance lifestyle
• Team workouts and lunches
• Access to Momentous products and merchandise