Product Marketing Manager - EMS

Description

The company builds end-to-end software that helps fire and EMS agencies run safer and more effective operations.

This is a Senior Product Marketing Manager role focused on the EMS market, which is the company's fastest-growing segment.

You will own all EMS product marketing: market segmentation, buyer personas, messaging and positioning, competitive intelligence, sales enablement, pricing, packaging, and the overall EMS go-to-market strategy.

You will report to the Director of Product Marketing and work with Sales, Marketing, Product, Revenue Operations, and Customer Success. The goal is to grow the company's presence in EMS and become its go-to expert on that market.

The ideal candidate pairs strategic thinking with hands-on execution and has previously owned PMM for a market.

Responsibilities

• Take the EMS product portfolio to market.
• Learn the EMS industry, competitors, and market, and help shape the product roadmap and EMS go-to-market strategy.
• Talk with customers about the value they see and the gaps they face, then pass those findings to Product to inform the roadmap.
• Write messaging and positioning that is clear, sets the product apart, and can be monetized.
• Keep a deep understanding of competitors and market dynamics.
• Equip sales with the tools and content they need to succeed.
• Plan, run, and measure campaigns, including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness.

Requirements

• At least 4 years of relevant experience in B2B enterprise or vertical SaaS.
• Experience entering new markets and scaling products within them.
• A strong sense of ownership and accountability.
• A strategic, data-driven approach that works both independently and across teams.
• A growth mindset, with willingness to think big and take risks.
• A hands-on attitude and a strong work ethic.
• Interest in the company's mission.
• Strong analytical skills, with the ability to judge opportunities and decide on programs and investments based on ROI and advantages.
• Excellent verbal and written communication, including proven ability to write about technology and the tech landscape.
• Comfort working in a fast-paced, changing environment.
• A bachelor's degree (BA or BS).
• Preferred: public safety or public sector experience.

Conditions

Location: United States, fully remote.

Department: Marketing.

Full-time position.

Pay is a reasonable estimate of annual base salary plus any eligible incentive pay, available on request for residents of states that require wage transparency. Final pay may be higher or lower based on non-discriminatory factors such as experience, location, knowledge, skills, and abilities. The range is reviewed regularly.

The company is an equal opportunity employer and does not discriminate on any protected basis; discrimination and harassment are not tolerated.

Benefits

• Competitive pay and a full benefits package for eligible employees, including medical, dental, and vision coverage, FSA or HSA, and a 401(k).
• Flexible PTO and a technology stipend.
• Opportunities for advancement and other perks.