EEMEAI Leader Media Analytics and Marketing Effectiveness

Description

The leader owns commercial results and team development for the company's marketing effectiveness business across EEMEAI, the region covering Eastern European countries, the Middle East, Africa and India.

You will lead a team of 4 and be accountable for the regional revenue target, a steady pipeline, and growing business with new and existing clients.

The role calls for commercial skill and real technical depth in media measurement and marketing mix modeling (MMM). You should explain how MMM works, judge modeling choices and outputs, compare MMM with other approaches, and make the case for the company's MMM solution to senior clients.

The company provides media analytics and marketing effectiveness tools that help brands improve their media campaigns using data-driven insights. The team is growing and based in Warsaw, and it is looking for a Sales Hunter.

The company is a consumer intelligence firm that merged with GfK in 2023. It is an Advent International portfolio company, operates in 100+ markets, and covers more than 90% of the world's population.

Responsibilities

• Own and deliver the annual and quarterly marketing effectiveness revenue targets for EEMEAI.
• Set the regional growth plan, turn it into market and account priorities, and keep clear visibility of pipeline, risks and opportunities.
• Win new business and deepen strategic relationships with current clients in FMCG, non-FMCG, media and related sectors.
• Lead senior client discussions, proposals, presentations and negotiations through to a closed deal.
• Spot market openings and competitive threats, and adjust the regional plan to match.
• Lead, coach and develop the 4-person regional team, setting priorities, ownership and performance expectations.
• Run a working rhythm across a spread-out region, including pipeline reviews, forecasting, deal coaching and skills development.
• Direct resources to the deals with the greatest commercial potential while keeping sensible client coverage across the region.
• Build a collaborative, accountable team and help members grow their commercial and marketing effectiveness skills.
• Act as the senior regional expert and advocate for the company's marketing effectiveness and MMM capabilities.
• Draw on hands-on modeling work to explain model design, data needs, methodology, validation, interpretation and how results are applied.
• Explain clearly what MMM offers compared with other measurement and analytics solutions, and when each one fits.
• Turn complex analytical ideas into business implications for marketing, media, insights, finance, procurement and executive stakeholders.
• Shape client solutions that answer commercial questions, making sure proposals reflect client needs and what the company can deliver.
• Work with country leaders, sales, analysts, modelers, delivery teams and product stakeholders to develop and run regional opportunities.
• Make the handover from sale to delivery clear on scope, methodology, timing and expected outcomes for the client and project team.
• Feed client and market feedback into solution development and help strengthen the regional marketing effectiveness proposition.
• Represent the company at industry forums, client events and thought leadership opportunities.
• Success measures: achieving annual and quarterly EEMEAI revenue targets; a healthy, qualified pipeline with reliable forecasting and balanced coverage; growth in new clients, strategic account expansion and adoption of MMM and marketing effectiveness solutions; strong performance, capability growth and clear accountability across the 4-person team; high-quality collaboration from commercial development through technical delivery and client adoption.

Requirements

• 10+ years of relevant experience in marketing effectiveness, media analytics, advanced analytics, consulting, commercial leadership or a related field.
• A track record of leading teams and delivering results across several countries or a complex regional market.
• Proven accountability for revenue targets, business development, pipeline management, forecasting and closing complex analytical or consulting engagements.
• Solid knowledge of marketing effectiveness, media measurement and the decisions these solutions support.
• Direct marketing mix modeling experience, including real involvement in model development, specification, validation, interpretation or technical delivery.
• Ability to explain MMM methodology and business value to technical and non-technical audiences, and to position the company's approach against alternatives.
• Strong executive communication, negotiation, presentation and stakeholder management skills.
• Fluent English.
• Advantage: additional languages relevant to EEMEAI markets.
• Ability and willingness to work across cultures, markets and time zones.

Conditions

Based in Warsaw, with travel within the region as required.

AI tools may assist with résumé screening, assessments, interview scheduling, job matching and admin tasks, but humans make all final hiring decisions.

The company is committed to diversity, equity and inclusion.

Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning access.
• Employee assistance programme (EAP).