Trade Marketing Manager

Description

The company is a global sports brand making footwear, apparel and accessories for athletes and everyday movers. It operates in more than 120 countries and employs around 22,000 people worldwide.

This role sits within trade marketing and works closely with the sales managers who cover each account.

Responsibilities

• Take ownership of marketing activation for a group of area accounts, working in close partnership with the matching sales managers.
• Build annual trade marketing plans that line up with commercial targets, brand priorities, major campaigns and account needs.
• Plan and run co-branded marketing activity in stores and other relevant retail channels, with consistent, high-quality delivery.
• Adapt regional brand strategies, campaigns and tools into local initiatives that suit account priorities and community opportunities.
• Manage activation budgets and track sell-out and ROI, working with Sales, Category Marketing, Brand and Retail Operations to improve results.

Requirements

• Solid experience in account, trade or retail marketing, with a track record of turning brand strategy into consumer-focused activation.
• A commercial mindset and an understanding of how marketing can drive sell-out, category growth and overall business performance.
• Strategic thinking combined with hands-on execution, and the ability to juggle multiple accounts, projects, campaigns, priorities and budgets.
• An analytical, results-led approach: you can assess marketing investment, measure ROI and use what you learn to improve future work.
• Strong communication in Dutch and English, and a collaborative style for building working relationships across Sales, Category Marketing, Brand, Retail Operations and external account partners.

Conditions

Every application is reviewed by people. No automated systems or AI tools make hiring decisions, although AI may support isolated admin steps such as scheduling interviews, with no influence on outcomes.

The company provides equal opportunities regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability, and does not tolerate harassment or discrimination.