Senior Content Creator, Runner's World

Description

The company is a leading UK premium publisher that runs a range of well-known titles across print and digital.

This role sits within a small, energetic brand team that values bold ideas, original thinking and building on a long heritage while pushing into new territory.

Responsibilities

• Write and edit content every day for several digital channels, from curated news to practical training advice, keeping the brand's distinctive tone and authority intact.
• Update the website, with a priority on traffic from Facebook and Google Discover.
• Help shape the brand's online content strategy and deliver the plans for the year ahead, covering video, events and membership.
• Work with the Multiplatform Director to create and publish top-quality content that grows traffic, engagement and membership.
• Support the Membership Director in driving sign-ups to the membership club.
• Use data and audience insight to guide digital strategy, growing reach and engagement with the target readership while balancing editorial quality with commercial goals.
• Collaborate with print, social, video, membership, events and e-commerce teams on storytelling across platforms.
• Work with the SEO team to build and carry out strategy that grows traffic across all key content pillars, including Google Discover.
• Adapt content from the group's central hubs for digital platforms, with search, engagement and e-commerce performance in mind.
• Uphold strict standards for factual accuracy, originality and legal compliance in all copy.

Requirements

• A record of working at senior level on a digital brand.
• An self-starter who thrives in a small, fast-moving team.
• A good instinct for stories that will attract readers, and the ability to write and edit news quickly to make the most of them.
• Confidence using data to shape content strategy and using Google Analytics and other insight tools to set targets.
• A solid understanding of SEO and how to build a search strategy that grows traffic and revenue while keeping the user experience strong.
• A genuine passion for running, familiarity with the brand and a clear picture of its readership.

Conditions

Equal opportunities are important to the company, which is working to build a workplace where everyone feels heard and belongs.

Benefits

• Tasting and beauty testing panels, including the chance to try new food, drink and beauty products before anyone else.
• Discounted luxury beauty products at office sample sales.
• Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
• Discounted gym memberships and the Cycle to Work scheme.
• Location Flex and Holiday Exchange, giving you time off when you need it.
• A Charity Day and wellbeing resources available whenever you need them.
• Membership of an employee resource group.
• A generous workplace pension, income protection, life assurance and a season ticket loan for commuting.
• Salary Finance tools, financial wellbeing sessions and home tech benefits that help spread costs.
• Major discounts across London and everyday savings through the HAPI at the company app.