Director, US Patient Marketing, NF1 PN

Description

The director of patient marketing sets the strategy for all patient-facing personal and non-personal work supporting the unbranded and branded needs for neurofibromatosis 1 (NF1) PN, reporting to the senior director and US head of marketing for NF1 PN.

This is a core strategic role. You will lead all patient marketing strategy, direct the key agencies and vendors, manage a senior manager of patient marketing who runs project development and execution, and analyze KPIs and key metrics for every strategic initiative. The main emphasis is CTV and omnichannel media, aimed at activating adult NF1 PN patients and driving patient demand in HCP offices.

You will own or contribute heavily to the annual strategic plan, align with cross-functional partners on strategy and tactics, work with global colleagues on performance reporting and best practices, partner with patient services and advocacy to strengthen patient and caregiver relationships, and liaise with internal leadership and external KOLs to keep the patient strategy moving.

You will work with many teams, including field sales, patient services, patient advocacy, payer marketing, TLL, legal, compliance, regulatory, medical, business operations/OMNI, and the Promotional Review Committee (PRC).

The role is based in Boston, with 3 days per week in the office.

Responsibilities

• Set the strategic direction for core personal and non-personal resources that fit the brand strategy.
• Work with the HCP marketing lead so that NF1 PN omnichannel branded and disease-state assets are executed as one coherent plan.
• Work with patient services and advocacy leads so messaging and promotion are complete and consistent.
• Build a full DTC strategy that creates a strong digital presence with patients, using forward-looking ideas and a try, test, and fail agile approach.
• Lead patient engagement and events, both unbranded and branded, to reach the NF1 PN community as widely as possible.
• Define relevant KPIs, monitor performance closely, and adjust marketing quickly.
• Manage several marketing agency relationships, their workflow, and their expense budgets.
• Lead field engagement for patient marketing (AKF, POA, Fast Start, and similar programs), keeping a steady feedback loop and open communication across teams.
• Bring a confident, leadership-driven approach that builds energy around the brand and gets cross-functional teams behind its mission.
• Build strong working relationships across functions and lead discussions with varied stakeholders on high-stakes topics under tight deadlines.

Requirements

• A bachelor's degree in life sciences, marketing, business marketing, or a related field.
• Strong skills in MS Word, PowerPoint, and Excel.
• Fluent written and spoken English.
• Ability to run several cross-functional projects, work alone when needed, and lead a sub-team.
• Demonstrated experience strategically leading personal and non-personal tactical development and execution.
• At least 5 years in the pharmaceutical industry (for example in marketing, sales, agency, or consulting), with working knowledge of brand management, professional promotion, patient education, social media, and other NPP principles.
• Experience developing and actively managing patient tactical and media plans is strongly preferred. A digital media background is also expected.
• Comfort managing competing priorities that shift often, and working through uncertainty with urgency.
• Ability to judge the feasibility, impact, and risk of proposed programs, build mitigation plans, and win internal support and approval.
• Strategic thinking, an inventive mindset, empathy, and close attention to detail. Come ready to take on new business problems with curiosity and fresh ideas.
• Day-to-day management of external agencies (AOR and media) and their budgets is required.
• High ethical standards and personal integrity.
• Travel of about 30% is expected.
• Ability, with or without accommodation, to use a computer, communicate by phone, video, and messaging, solve problems and analyze non-linear issues, collaborate, and be available during standard business hours.
• Preferred: an advanced degree (MS, Master, MBA, or PhD) in life sciences, marketing, business marketing, or a related field.
• Preferred: professional experience in both sales and marketing in pharma or biotech.
• Preferred: oncology, rare disease, or specialty care experience, which is highly valued.
• Preferred: ability to manage complex projects.
• Preferred: proven ability to lead without formal authority.
• Preferred: ability to judge the feasibility, impact, and risk of programs.
• Preferred: strong business acumen, since the role manages several program budgets, timelines, and processes.

Conditions

Based in Boston, with 3 days per week in the office.

Annual base pay ranges from 193,898.40 to 290,847.60 USD.

Posted 22-Oct-2026; closing date 21-Oct-2026.

The company supports equal employment opportunity and welcomes applications from all qualified candidates. Applicants who need accommodation can request it through the application form.

Benefits

• Eligibility for short-term incentive bonuses, equity-based awards for salaried roles, and commissions for sales roles.
• Qualified retirement plans, paid time off (vacation, holiday, and leave), and health, dental, and vision coverage under the terms of the applicable plans.