Content Marketing Specialist

Description

The company has a newsroom-style content team that finds stories in cybersecurity, from emerging threats and agentic AI to customer results, industry shifts, and the people defending enterprises.

The role suits someone who thinks like a journalist and writes like a storyteller, and who builds stories by researching topics and interviewing the people closest to the action.

You will bring your own story ideas rather than waiting for topics to be assigned, and you will have regular contact with customers, executives, threat researchers, security practitioners, and market experts.

Responsibilities

• Research, write, edit, and publish blogs, thought leadership articles, case studies, white papers, digital guides, solution briefs, newsletters, and educational resources.
• Spot editorial opportunities by tracking cybersecurity trends, industry news, emerging technologies, customer challenges, and company developments, then pitch angles to the team.
• Interview customers, executives, threat researchers, and staff in Sales, Customer Success, GreyMatter Operations, Product, and other groups to find insights worth publishing.
• Turn technical and security subjects into clear, accurate content for different audiences.
• Produce customer case studies, testimonials, and success stories that show real results.
• Write executive thought leadership based on interviews and captured perspectives, including articles and commentary.
• Write editorial content that explains product announcements and launches, covering what changed and why it matters.
• Write webinar abstracts, newsletters, editorial email copy, and supporting material for marketing programs.
• Work with Technical Product Marketing and GTM Product Marketing to turn product expertise and market insight into publishable stories.
• Build educational content on new subjects with input from internal experts.
• Optimise content for search engines and AI-driven discovery, covering SEO, AEO, content refreshes, and topic coverage.
• Edit content from other teams for accuracy, quality, and consistency with the brand.
• Work with Social Media and Creative to adapt stories for other formats and channels.
• Identify gaps in editorial coverage and propose ways to keep customers and the market informed.

Requirements

• A bachelor's degree in a related field.
• Excellent writing, editing, proofreading, and storytelling skills.
• Experience researching unfamiliar subjects and making complex information engaging and easy to follow.
• Solid interviewing skills and experience working with subject matter experts to draw out useful insight.
• Experience producing several formats, such as long-form articles, blogs, guides, or case studies.
• Curiosity that leads you to find topics and develop ideas on your own.
• Ability to adjust style, tone, and depth for different readers.
• Careful attention to detail, research accuracy, and editorial quality.
• Ability to juggle several stories and deadlines, working both alone and with others.