Director, Lifecycle Marketing

Description

The company runs a customer engagement platform that uses AI to help brands send personalized, cross-channel messages and orchestrate customer journeys.

Its platform helps brands treat customers as people, at scale.

The company is headquartered in New York, with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

The team is growing quickly on a global scale and works with high standards, teamwork, autonomy, accountability and openness to new ideas.

Industry analysts rank the company a leader in marketing technology. In 2025 it was named a G2 "Best of Marketing and Digital Advertising Software Product", a U.S. News Best Company to Work For, a Newsweek America's Greatest Company and a Fortune Best Workplace in Technology by Great Place To Work.

Responsibilities

• Set the direction for the next phase of lifecycle marketing across prospect and customer audiences, with a clear vision, priorities and a roadmap tied to measurable business results.
• Hire, onboard and grow a high-performing lifecycle team, setting clear ownership and operating rhythms and building a culture of strategy, innovation, accountability and ongoing growth.
• Own and improve programs covering prospect nurturing, onboarding, activation, adoption, engagement and expansion, and link them into connected customer journeys.
• Build and scale adoption programs that help customers find, start using and get value from the growing product and AI portfolio, with particular focus on new AI capabilities.
• Work with Product, Product Marketing, Customer Success and Revenue teams to find adoption blockers, learn what customers need and build targeted programs that shorten time-to-value and lift retention and expansion.
• Lead audience strategy, segmentation and personalized journeys using behavioral, account-level and product usage data.
• Create a lifecycle measurement framework that ties conversion, pipeline, adoption, engagement, retention and expansion to business outcomes, then turn findings into recommendations and clear stories for senior leaders.
• Build a culture of testing, with roadmaps that challenge assumptions and improve performance across audiences, journeys and channels.
• Lead internal initiatives that use the company's own platform, working with Product and Product Marketing to show engagement best practices and inform product development.
• Promote thoughtful use of AI and new technology in lifecycle work, to improve personalization, speed up testing, increase efficiency and find new ways to engage customers.
• Work with Integrated Campaigns, Regional Marketing and other Demand Generation teams on prospect nurture that lifts engagement, conversion and pipeline, aligned with go-to-market priorities.
• Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers get.
• Put scalable processes, systems and cross-functional ways of working in place so the team delivers well, focuses on high-impact work and keeps evolving as the business grows.

Requirements

• 8+ years of experience in lifecycle, customer, CRM, growth or related marketing, including building and leading high-performing teams.
• A record of developing and scaling programs that drive prospect conversion, product adoption, engagement, retention and expansion, ideally at a global B2B SaaS company.
• A strong grasp of SaaS customer journeys from onboarding through expansion, and experience turning product capabilities into customer value.
• Experience building adoption and engagement programs with Product, Product Marketing and Customer Success. Familiarity with AI-powered products and changing SaaS portfolios is highly desirable.
• Deep skill in audience segmentation, personalization, journey orchestration, experimentation and lifecycle analytics, turning complex data into clear actions.
• Experience with engagement and marketing automation platforms, such as the company's own platform or Marketo, and with email, in-app, SMS and other lifecycle channels.
• Ability to set up measurement frameworks and meaningful KPIs, and to show lifecycle marketing's effect on pipeline, customer value, retention and growth.
• Strong executive communication: you can explain strategy, influence senior stakeholders and align cross-functional teams around shared priorities.
• Hands-on use of AI marketing tools to improve personalization, experimentation, efficiency and team productivity.
• A strategic, data-driven leader who believes great customer experiences drive sustainable growth, and who can connect product innovation to customer value.
• A builder and people leader who develops talent, sets clear priorities and creates the structure and culture a team needs.
• A curious, analytical and collaborative marketer who challenges conventional approaches and can set a vision while staying close enough to execution to guide decisions and solve problems.

Conditions

Hybrid work model.

For candidates based in the United States, the expected base pay at the start of employment is $170,000 to $195,500 per year.

Expected On Target Earnings (OTE) are $200,000 to $230,000 per year, including bonus or commission.

The exact offer depends on factors such as market location, job-related knowledge, skills and experience.

The Total Rewards package includes restricted stock unit (RSU) equity grants.

The company is an equal opportunity employer and encourages people to apply even if they do not meet 100% of the criteria.

Benefits

• Competitive pay that may include equity.
• Retirement plan and employee stock purchase plan.
• Flexible paid time off.
• Medical, dental, vision, life and disability coverage.
• Fertility benefits and equal paid parental leave.
• Career pathing, learning platforms and a yearly learning stipend.
• An in-office experience designed to build community, team connections and innovation.
• An annual company-wide Volunteer Week and donation matching.
• Employee resource groups.
• A collaborative, open and fun culture certified as a Great Place to Work.
• Benefits vary by country, and details are shared with any offer.