Demand Marketing Manager

Description

The company is a UK-headquartered business management software provider with more than 160,000 small and mid-sized customers in commercial and non-profit sectors across Europe, the USA and APAC. Its cloud products and integrated AI software span several products.

The company has over 9,300 staff. It works in a blended model, with some time in one of its offices, and offers a set of benefits you can choose from. Development is supported with a success plan and career progression opportunities.

If this role interests you but your experience does not match every point, you may still be a strong fit.

Responsibilities

• Plan and run campaigns across a mix of channels, including always-on activity, to produce the qualified leads and sales opportunities the team has committed to.
• Work with Sales to check that the leads they receive are the right fit, and build toolkits and campaigns that help them convert pipeline into wins.
• Track campaign performance at every stage, from first lead through to sales opportunity, and turn the findings into clear recommendations that grow pipeline.
• Test, learn and refine activity, using AI tools to work more efficiently and get better results.

Requirements

• Proven B2B demand generation experience, with a record of leads turning into pipeline and revenue.
• Confident using marketing automation and analytics platforms to track and improve results.
• Strong communication and stakeholder skills, including presenting pipeline performance to senior colleagues.
• Understanding of the buyer journey and how digital channels move customers towards purchase.
• You enjoy turning marketing activity into real pipeline and are motivated by campaigns that convert into qualified leads, opportunities and revenue.
• You use data and insight to decide where to focus and keep testing new approaches to improve results.
• You build trusted relationships with Sales, Product and Go-to-Market teams and take ownership of your work to reach the best outcome together.
• You plan well, produce high-quality campaigns that match the brand, and stay curious about new channels and AI tools.

Conditions

A blended working pattern, with time in one of the company's offices.

The company is an equal-opportunity employer and welcomes applications from all backgrounds.

Benefits

• A competitive salary.
• 25 days of leave a year, including wellbeing days, plus a health contribution.
• A choice of benefits to suit your needs.
• Two paid charity days a year to support a cause you care about.