Director, Growth Marketing

Description

Who We Are

We’re Sandbox VR, the most advanced virtual reality experience in the world . Our mission is to bring people closer together through world-class immersive experiences. When guests step into one of our stores, our full-body motion tracking gear and Hollywood motion capture cameras make them the stars of their own movies. Groups freely roam our large-open “holodecks” together, relying on each other to succeed in social experiences. Whether it’s venturing into space, battling on the high seas, or surviving a zombie apocalypse, our experiences take our guests on a journey they won’t forget!

Since launching in 2017, we’ve become the location-based VR industry leader. As we continue to expand globally, there’s never been a better time to join the Sandbox VR team. We take pride in the relationships we are building within our communities by providing world-class experiences for our guests and our employees. Here, we value humility and have built a collaborative environment, ensuring that our guests, and our teammates all win collectively. If this sounds interesting to you, we’d love you to join us, as we build the future of entertainment.

You'll be leading growth marketing for our global brand and retail locations around the world. You will be responsible for making sure our retail locations have overwhelming demand and opportunities to expand guest counts and revenue. This role requires the ability and willingness to switch back and forth between strategic planning, project execution, and program analysis.

What You'll Be Doing:

Drive profitable growth across the network: Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels. Allocate investment based on incremental bookings , acquisition costs, contribution margin, location capacity and location-level profitability.

Lead creative experimentation: Partner with Content and Marketing to develop and test compelling concepts using guest reactions, gameplay, creators, and audience insights. Build a disciplined testing process that turns successful concepts into reusable assets for corporate and franchise locations.

Grow bookings by location: Partner with Operations and Finance to increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal daypart demand.

Improve booking conversion: Partner with the website product team to test and improve landing pages, experience discovery, and the booking journey.

Increase repeat visits: Partner with our lifecycle colleague to develop email, SMS, referral, and reactivation programs that bring guests back for new experiences and social occasions.

Build scalable franchise growth systems: Develop campaigns, playbooks, tools, benchmarks, and reporting that help franchise partners generate local demand while maintaining brand consistency. Establish clear expectations and boundaries with franchise partners.

Scale launches and local acquisition: Partner with franchise success manager to build repeatable campaigns for store openings, experience launches, and group events. Equip franchise partners with practical playbooks and performance benchmarks. Ensure successful strategies and learnings can be adopted across the network.

Influence and support franchise partners: Translate performance data into practical recommendations for franchisees and regional operators. Build alignment and drive adoption through clear communication, measurable results, and a strong understanding of store-level economics.

Own measurement: Ability to lead AI-enabled executions. Connect marketing budget, booking behavior, customer data, and store economics. Use incrementality testing, cohort analysis, and clear reporting to guide investment and scale what works. Develop and manage dashboards that provide leadership and franchise partners with actionable performance insights.

What Success Looks Like:

Profitable same-store sales growth across corporate and franchise locations.

Stronger demand during periods and dayparts with available capacity.

A strong preference for picking high-performing, on-brand creatives.

Improved acquisition efficiency, booking conversion, repeat visits, and customer lifetime value.

Successfully launch new locations, seasonal and new experiences marketing campaigns.

Strong franchise-partner adoption of growth programs, tools, and performance standards.

Clear visibility into marketing performance and return on investment at both the system and location levels.

Proven campaigns and learnings adopted across corporate and franchise locations.

Requirements

• 10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams,agencies, or both.
• Deep, hands-on expertise in paid media, budget allocation, and creative testing.
• Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business.
• Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
• Evidence of turning customer insights into successful creative concepts and new acquisition opportunities.
• Experience improving booking or purchase funnels and partnering on lifecycle marketing.
• The ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners.
• Practical AI fluency: Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results.
• What We're Offering:
• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend
• Sandbox VR is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.