Coordinator, Digital Marketing

Description

The company is hiring a social media coordinator for its digital marketing team, reporting to the Director, Digital Marketing.

You will work with the Organic Social and Catalog Brand teams on short-form video, repurposing film clips, fan engagement, and campaign support across the Universal Pictures All-Access social channels.

Responsibilities

• Social media and content creation
• Respond to comments, messages, and mentions on the Universal Pictures At Home community channels in a timely and professional way, and escalate sensitive issues to the right team.
• Pitch, produce, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts, including shoots in the office, and explain how each idea reaches its target audience.
• Edit film clips into social content tailored to each platform.
• Support the Catalog Brand Team on holiday, anniversary, and other priority campaigns across the year.
• Follow pop culture, social trends, emerging platforms, and new features to find chances for relevant audience engagement.
• Write, curate, and send a weekly newsletter for the Home Entertainment team on digital marketing news and social media trends.
• Support the Organic Social Team day to day, including building and updating presentation decks that show campaign updates, performance results, and trends.
• Handle all billing for the Organic Social Team: set up vendors, process invoices, create and maintain purchase orders, track payments, and work with Finance so payments are accurate and on time.
• Influencer marketing
• Act as the main day-to-day contact for influencer work on New Release and Focus Features titles, under the Director, Digital Marketing.
• Keep the influencer database current and growing, including contact details, rates, audience insights, campaign history, and results.
• Help find and recommend influencers that fit campaign goals, audience, and brand.
• Coordinate influencer outreach and campaigns: availability, rates, deliverables, timelines, content approvals, and feedback, working with creators, their representatives, and agency partners.
• Write campaign briefs that match the approved strategy and messaging.
• Compile social and influencer campaign results and recaps, with learnings and recommendations for future content and partnerships.

Requirements

• Minimum 1 year of experience in social media, digital marketing, video production, or a related field.
• Minimum 1 year of experience creating and editing short-form video for social media with tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or similar.
• Minimum 1 year of experience managing or supporting social platforms such as TikTok, Instagram, Threads, YouTube, X, or Facebook.
• Desired: familiarity with pop culture and current trends, and the ability to spot opportunities quickly and turn them into relevant content.
• Desired: familiarity with social media analytics tools such as Sprout Social or Hootsuite.
• Desired: a creative, proactive thinker who brings fresh ideas and carries work from concept to finish with the right guidance.
• Desired: strong verbal and written communication, with the ability to communicate professionally with internal and external partners.
• Desired: collaborative and resourceful, able to own day-to-day tasks while working under the Director's guidance.
• Desired: strong organization and attention to detail, able to juggle several priorities and deadlines in a fast-paced setting.

Conditions

Hybrid role: you must work from the office at least four days a week. The company may change in-office requirements at any time.

Salary range: $50,000 - $60,000.

The company will consider qualified applicants with criminal histories or arrest or conviction records, in line with applicable law, including Los Angeles City and County fair chance ordinances and the California Fair Chance Act.

Benefits

• Eligible for company-sponsored benefits: medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and various discounts and perks.
• Details of the benefits are on the Benefits page of the Careers website.