Digital Marketing Specialist

Description

The company is a global healthcare technology firm with around 95,000 staff across more than 150 countries, developing medical technologies used by over 72 million patients each year.

This Digital and Social Media Specialist role sits in the Multichannel Marketing team and supports the Australia/New Zealand (ANZ) region.

You will put digital and social media activations in place that reach healthcare professionals and promote the company's products and services in competitive, highly regulated markets.

You will report directly to the Digital & Social Media Manager.

Responsibilities

• Carry out digital and social media activations for campaigns aimed at healthcare professionals, keeping them consistent with brand guidelines and regulatory rules.
• Run the company's social media accounts and digital platforms, refining content and engagement to increase reach and effectiveness.
• Work with internal teams and external vendors to share and apply best practice for content across digital and social channels.
• Track, analyse and report on key performance metrics for digital and social campaigns, turning results into insights that improve future work.
• Partner with business units, cross-functional teams and external agencies to plan and deliver social and digital strategies with measurable business results.
• Make sure all digital and social activity meets industry regulations, company policy and local market requirements.
• Keep up with trends in digital marketing, social media and healthcare communications, and bring them into the work.

Requirements

• At least 2 years of relevant digital marketing experience, or an advanced degree plus at least 2 years of relevant experience.
• Proven experience running digital and social media activations, ideally in healthcare or pharmaceuticals.
• Hands-on skill with social media platforms, website content management systems and email marketing tools.
• Preferred: experience with LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager and Adobe Analytics.
• Project management experience, including managing stakeholders, timelines and budgets.
• Native-level English.
• A team-first attitude and the ability to juggle several priorities in a fast-moving, matrixed setting.
• Preferred: experience in healthcare, MedTech, medical devices, life sciences or B2B marketing.
• Preferred: knowledge of Adobe Experience Manager (AEM) or other website content management systems.

Conditions

The role is based in the ANZ region and reports to the Digital & Social Media Manager.

The listed duties describe the general nature and level of the work, and are not a complete list of every duty or skill for the role.

Recruitment fraud warning: apply only through official company channels. The company never asks for payment or sensitive personal details such as bank or national insurance numbers in early hiring stages. For questions about a suspicious message, contact the company's HR team directly.

Benefits

• A competitive salary and a flexible benefits package.
• A wide range of benefits, resources and competitive pay plans to support you at every career and life stage.
• Employees share in the company's success.