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IFS

Global Solution Marketing Director, Oil & Gas

  • Hybrid
  • 6+ years
  • English (B2)

Salary

$135,000 - 175,000/ year

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Description

You will own marketing strategy and delivery for the company's oil and gas vertical, one of its main industry segments.

The role reports to Corporate Marketing but carries full accountability as a member of the oil and gas leadership team, linking central marketing with commercial go-to-market work.

The company sells enterprise software from a single cloud-based platform, has a billion-dollar revenue base and more than 7000 employees on every continent.

You will work across several regions and time zones, aligning regional teams and adapting to different markets and cultures.

The ideal candidate understands how operators, EPC contractors and OFS companies make technology choices and how their buying cycles run.

Responsibilities

  • Build and run a global marketing strategy and yearly demand generation plan that supports oil and gas growth and go-to-market goals.
  • Lead and grow a global marketing team and manage the oil and gas marketing budget, placing spend where it produces the most pipeline and return.
  • Produce and oversee high-impact content, including thought leadership, solution messaging, webinars, event toolkits and digital assets.
  • Design and run an account-based marketing strategy for priority accounts, working closely with sales and business development.
  • Equip business development, account management and regional marketing teams for key campaigns with kits covering targeting, messaging, channels, steps and success measures.
  • Track and report campaign results, including MQLs, SQLs and pipeline created, and share dashboards to keep improving performance.
  • Work with Product Marketing to sharpen the value proposition for the company's cloud software in oil and gas, and own the oil and gas web pages, optimizing for SEO, AEO, user journey and conversion to pipeline.
  • Use AI tools across content creation, personalization, analytics and reporting to raise output quality and team efficiency.
  • Lead the company's presence at priority sector events such as ADIPEC, ONS, CERAWeek, OTC, and the company's own Unleashed and Connect events, and manage oil and gas analyst relations with Gartner, IDC and industry bodies.

Requirements

  • 10+ years of progressive marketing experience, including at least 5 years in a senior leadership role.
  • Hands-on experience marketing to, or working within, the oil and gas industry.
  • A proven record in B2B enterprise software or SaaS marketing, ideally in ERP, EAM, FSM or related areas.
  • Excellent written and spoken English, with the ability to build executive narratives, present confidently to senior leaders and adapt messages to different audiences and formats.
  • Experience in a global, matrixed organization, with a global outlook and the skill to adapt strategy to international markets.
  • A proven ability to use AI-driven marketing technologies to improve campaign performance, speed up content development and automate B2B workflows.
  • Strong leadership and alignment skills across sales and marketing.
  • Preferred: Familiarity with enterprise MarTech and CRM platforms such as Hubspot, Demandbase, SiteCore, Writer and Canva, and the ability to evaluate and govern their use at scale.
  • Preferred: Knowledge of the competitive enterprise software landscape in oil and gas, including SAP, Oracle, ABB, AVEVA or similar vendors.

Conditions

Travel of 10, 25% as needed.

Hybrid working is supported, with flexibility to fit individual needs while keeping time for team connection.

The company is a federal contractor and a drug-free workplace, and it welcomes applicants of all genders, disabilities and veteran status.

Benefits

  • Salary range of $135,000-$175,000 per year, plus bonus.
  • Flexible paid time off, including sick leave and holidays.
  • Medical, dental and vision insurance.
  • Flexible spending accounts.
  • Life insurance and disability benefits.
  • Tuition assistance.
  • Community involvement and volunteering events.

Where you’d work

Part of the week in the office

You can work from

  • Canada

About the company

IFS

  • Industry: SaaS

Office in Ottawa, Canada

Also hiring in London, United Kingdom, Netherlands, Dusseldorf, Germany and 7 more places

10 of their 35 open roles are remote

Your chances

Worth a look before you spend an evening tailoring a CV for it.

  • 21 checks run
  • 2 red flags

Still hiring?

14 checks

No red flags

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7 checks

2 red flags

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  • Must-haves
Details13 facts · Role, Location, Compensation, Employment, Company, Requirements
Tech stack
  • SEO
  • HubSpot
Seniority
Director
Type
Full-time
Industry
SaaS
Region
Canada
Pay period
Annual
Show 7 more factsShow less

Role

Category
Marketing
Seniority
Director
Experience
10+ years
Tech stack
  • SEO
  • HubSpot

Location

Work model
Hybrid
Region
Canada
Office
  • Ottawa, Canada
Remote from
  • Canada

Compensation

Salary
$135,000 - 175,000 / year
Pay period
Annual

Employment

Type
Full-time

Company

Industry
SaaS

Requirements

Languages
  • English (B2)

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