Manager, Association Marketing

Description

The company's association marketing team is hiring a marketing manager to spot market trends and openings, turn research and data into insight, and build and run marketing plans that meet business goals.

The role calls for solid direct-to-consumer marketing experience, especially highly personalized work across direct mail, email and digital channels, and a record of campaigns that deliver results.

You will drive strategy that improves performance through test-and-learn and produces measurable outcomes as business goals change. The job involves turning insight into clear direction and working with internal and external teams on omni-channel programs that fit the strategy. You will help set marketing priorities for future growth, including responses to shifting demographics, weaknesses people see in products, and other factors that could raise in-force participation.

Responsibilities

• Stay current on the industry and market trends to find growth openings, and use research and data to shape strategy and plans.
• Work with internal teams to set annual marketing goals, priorities, timelines and budgets. Act as the link to external partners and align acquisition and retention plans.
• Advance the data-driven approach with the data and analytics team and external partners by finding chances to improve channels and segment buyers.
• Build marketing plans that support business goals and growth, including plans for changing demographics, perceived product gaps and other drivers of in-force participation.
• Write detailed briefs with objectives, direction and KPIs. Work with creative and production teams on strong concepts, check materials for accuracy and strategic fit, and review results to present findings to internal and external partners.

Requirements

• A bachelor's degree is preferred, plus 5-10 years of experience building B2C or direct marketing strategies across highly personalized direct mail, email and digital channels.
• You can use research and data to spot trends and openings, and turn those findings into strategy and plans.
• You have a track record of writing clear briefs and working across teams to shape creative and make sure materials fit strategy and budget.
• You have worked with internal and external stakeholders to build business cases, win support, and lead joint strategies or working sessions.
• You have driven acquisition and retention results, defined lifecycle marketing approaches, improved performance through test-and-learn, and managed to measurable KPIs.
• You communicate very well in writing and speaking, and you build strong internal and external relationships.
• You are well organized and manage your time well.
• Nice to have: experience in a highly regulated industry and working with governance and compliance stakeholders.
• Nice to have: experience with analytics tools and reporting platforms.
• Nice to have: experience with CRM-driven customer journeys.
• Nice to have: CX and journey mapping training or experience.
• Nice to have: experience in the association or affinity market.

Conditions

The salary range is $114,500.00 to $188,900.00, as state law requires for residents in applicable locations. Actual pay may vary within that range based on factors such as location, experience and skills.

Equal opportunity statement omitted for brevity.

Benefits

• Competitive base salary with a yearly bonus opportunity at every level.
• Medical, dental and vision coverage, life and disability insurance, paid time off, and leave such as parental and military leave.
• 401(k) with a company match of up to 4%.
• Company-funded pension plan.
• Wellness reimbursement of up to $1,600 a year for items that support personal wellbeing.
• Work and life resources covering parenting, housing, senior care, finances, pets, legal matters, education, mental health and career development.
• Education benefit to help pay for traditional college enrollment toward an approved degree and many accredited certificate programs.
• Employee stock purchase plan: shares can be bought at 85% of the lower of the two prices at the start or end of the purchase period.
• Eligibility for a discretionary annual incentive, with any award depending on individual and company performance and the program rules. Some benefits may not apply to part-time staff scheduled under 20 hours a week.