The company is looking for an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products. You will act as the bridge between product marketing, sales, and global marketing functions, driving how your products go to market across every channel. Further, you will define the reporting, measurement, and orchestration of these programs and report their pipeline impact to marketing and sales leadership.
At the company, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
Responsibilities
Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
Execute webinars, content syndication, email and other campaigns at an expert level
Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays
Requirements
8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
Proven use cases with AI workflows to improve marketing efficiency and outcomes
The company values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits
Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with the company.
LI-Hybrid
The company offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, the company offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at the company is:
$143,000 - $190,000 USD
About the company:
The company is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Learn more about DatadogLife on Instagram , LinkedIn, and the company Learning Center.