Collaboration Solutions Alliance Marketing Lead

Description

The Alliance Marketing lead is responsible for accelerating the HP Collaboration Solutions business growth by developing alliance strategies with primarily Microsoft, Zoom and Google (and other priority alliance ecosystems) expanding market influence, and driving joint go-to-market success. This leader owns the alliance growth agenda , ensuring partners are fully aligned to the Collaboration Solutions portfolio priorities and business objectives while amplifying the portfolio story across the broader ecosystem.

The leader will work through existing Collaboration Solutions structures, programs and enablement tools and, when needed, develop targeted alliance-specific programs, assets, and campaigns to build brand awareness and increase HP Poly visibility within primarily Microsoft, Zoom, Google. The position serves as the bridge between product management, marketing, category, and sales and partner organizations to drive measurable growth, market differentiation, and ecosystem value creation.

Responsibilities

• Strategic Alliance Growth
• Develop and execute Collaboration alliance marketing strategies that support short and long-term growth objectives and market expansion – across the entire portfolio of headsets, phones, video, and management solutions.
• Build joint marketing plans and growth frameworks with alliance partners.
• Identify opportunities to increase market reach, customer acquisition, revenue growth, and share of wallet through alliance relationships.
• Drive executive engagement and alignment around shared growth priorities in the Collaboration space.
• Joint Storytelling
• Develop compelling joint solution narratives, customer success stories, and differentiated value propositions.
• Lead co-marketing initiatives, campaigns, events, webinars, and thought leadership programs that increase awareness and demand.
• Drive HP Poly visibility and share of voice across alliance websites, marketplaces, partner ecosystems, and industry channels.
• Create and activate co-branded assets, landing pages, sales plays, and joint customer engagement programs.
• Alliance Enablement & Activation
• Develop and maintain alliance marketing enablement materials, including sales training content, joint sales and marketing assets, competitive positioning, partner-ready messaging, and contact list mapping
• Enable alliance teams to confidently position, promote, and advocate for the portfolio.
• Simplify partner sales engagement and remove barriers that limit alliance effectiveness.
• Lead quarterly business reviews with partners to measure performance, obtain feedback, prioritize actions and align investments to accelerate alliance growth.

Requirements

• 5+ years of experience in Alliance Marketing, Ecosystem Marketing, Partner Marketing, Business Development, or Strategic Partnerships.
• Proven success driving growth through alliances and joint go-to-market initiatives.
• Strong executive communication, strategic planning, and relationship management skills.
• Experience working across global, matrixed organizations to influence outcomes and drive execution.
• Experience in unified communication and collaboration preferred.
• Success Measures
• Growth in market share, joint pipeline development and co-brand awareness.
• Progress against joint business plans, growth targets, and strategic objectives.
• Increased HP Poly visibility and share of voice within priority alliance ecosystems.
• Adoption of alliance enablement resources, training, and certifications.
• Number and impact of joint campaigns, co-branded assets, customer stories, and GTM programs launched.
• Growth in partner engagement, advocacy, and ecosystem participation.
• Reduction in partner friction points and improved partner satisfaction.
• Measurable ROI from alliance marketing investments.

Conditions

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• HP offers a comprehensive benefits package for this position, including:
• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave ( US benefits overview )
• The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.