The company's US in-house creative agency is looking for an experienced Video Design Lead to oversee the art direction for video advertising, managing the creative execution of animated and live-action content across digital and out-of-home marketing campaigns.
This position requires an innovative approach to visual storytelling and an expertise in design fundamentals, as well as a proven record of success managing a dynamic team of motion artists, videographers, and editors in an agency environment.
Responsibilities
Lead a team of designers through art direction for a wide range of multimedia projects (storyboards, organic and paid social posts, digital out-of-home ads, sizzle reels, product demos, etc.)
Collaborate with the Creative Director to analyze performance data and brainstorm creative strategies that improve the results and effectiveness of our deliverables
Facilitate collaborative concepting sessions that inspire fresh, original ideas, ensuring the team's creative work is consistently engaging and impactful
Oversee the coordination of live-action production including location, equipment, talent, budget, and on-set personnel to guarantee both a seamless client experience and an exceptional final product
Act as a subject matter expert in social platforms, translating the latest trends, specs, and best practices into actionable creative strategies.
Participate in project kickoffs, internal reviews, and client presentations, guiding the team to deliver exceptional assets and inspiring client confidence and excitement in our partnership
Serve as a key advocate for the creative team by presenting to senior leadership, clearly articulating the strategic impact of our work on major marketing initiatives and solidifying our role as an indispensable creative partner
Ensure that comprehensive guidelines have been implemented into deliverables to ensure 100% ADA compliance (effective audio descriptions, SRT files, video transcripts, etc.)
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Requirements
8+ years of leadership experience, including a design background with a focus on motion graphics and live-action production
Agency experience (in-house agency experience is a plus)
Mastery of Adobe Creative Cloud: Especially After Effects, Premiere Pro and Audition
Experience with Cinema 4D and 3D motion design
A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)
Experience with ADA compliance as it pertains to marketing collateral
Strong presentation skills and the ability to clearly and effectively discuss projects
Successful experience partnering with internal clients and senior leaders
Excellent organizational skills and the ability to keep track of multiple key priorities
Ability to successfully collaborate with local and remote team members
Dedicated leader – Drive creative excellence by managing a team of motion artists and editors, establishing and maintaining a unified visual style and quality standard for all video content
Production Expert – Lead coordination of live-action shoots, demonstrating an expertise in production logistics, gear selection, and on-set best practices to deliver high-quality, compelling video content
Collaborative Partner – Foster a highly collaborative environment, partnering closely with internal designers, copywriters, and proofreaders to ensure brand consistency and uphold the highest quality standards across all creative work
Strategic visionary – Champion continuous learning and experimentation, particularly with AI, to elevate our creative process and deliver cutting-edge solutions
Innovative Thinker – Elevate the team's creative concepts by connecting them to the bigger picture and articulating the strategic value and impact of our creative initiatives to senior leadership
Brand strategist – Serve as a brand steward, developing strategies to ensure all creative work adheres to brand guidelines and maintains a consistent look and feel that authentically reflects the client's core principles
In addition to salary, the company’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. The company offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. The company also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding the company employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at the company.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.