Creative Director

Description

The company builds Physical AI for autonomous transportation, with its technology running commercial autonomous trucks and robotaxis. It is backed by investors and partners across AI, automotive, logistics, and deep tech.

The company has offices in Toronto, San Francisco, Dallas, and Pittsburgh and is growing quickly. It is looking for diverse, innovative, collaborative people.

This role is to define and elevate the creative and visual brand identity, turning the Physical AI story into work that gets remembered across digital and physical channels.

Responsibilities

• Come up with bold creative ideas that present the company's Physical AI story so customers, policymakers and regulators, investors, talent, and the public pay attention and remember it.
• Own the visual identity across every digital and physical surface, keeping quality and consistency high wherever the brand appears.
• Work directly with senior leadership, including the CEO Raquel Urtasun and COO Lior Ron, on brand and creative direction for the most visible moments.
• Produce short and long-form video, from social cuts to longer brand and product films, shooting, directing, or editing yourself when needed.
• Design keynote decks, social content, website pages, and other core brand assets, doing much of the work yourself in the early stage.
• Manage creative, design, and production agencies: brief them, review their output against a consistent standard, and run a production budget that will grow substantially after the Series C.
• Make the case for an in-house creative team and, as scope grows, lead it.

Requirements

• At least 10 years in creative leadership, such as Creative Director or Design Director, ideally including time at a deep-tech, AI, robotics, or other technically complex company.
• A portfolio of brand ideas that changed how an audience thought about a company or product, not only polished execution.
• Experience taking a new brand and making it feel fully developed everywhere it appears.
• Hands-on skill with design tools (e.g. Adobe Creative Suite, Figma), video editing tools (e.g. Adobe Premiere Pro, Final Cut Pro), and AI tools (Midjourney, Runway, Google Veo). You are willing to be the main maker early on, not only a director of others.
• Experience managing external creative, design, or production agencies, including briefs, budgets, and quality.
• Experience working directly with C-suite or founder-level leaders on brand and creative decisions.
• A strong visual design sense across web, presentations, social, and video.
• Comfortable in a small, hands-on team, and willing to grow into leading a team over time.
• Open-minded, collaborative, and willing to help others.
• Passion for self-driving technology, hard problems, and inventive solutions.
• Nice to have:
• Experience turning complex technical or scientific work into visually compelling brand stories.
• Experience running a production budget that grew significantly as a company scaled.
• Familiarity with end-to-end video production, from concept to final cut.
• Experience in autonomous vehicles, robotics, or physical AI specifically.
• Experience building an in-house creative team from scratch.

Conditions

The US base salary range is $138,000 to $198,000 USD per year. Final pay depends on several factors under the company's compensation practices, and the range reflects target new-hire salaries for this role across all US locations.

The role also includes equity incentive awards and an annual performance bonus.

Equal opportunity: the company welcomes applicants of all backgrounds.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage, plus wellness benefits.
• Unlimited vacation.
• Flexible hours and support for working from home.
• Daily drinks, snacks, and catered meals when in the office.
• Regular team events on-site, off-site, and virtual.
• The list of benefits will keep growing as the company does.