Senior Brand Designer

Description

The company is a mobile-first financial wellness platform that helps individuals manage their financial future. It uses artificial intelligence to give personalized insights and offers tools for instant access to cash and for building credit. The goal is long-term financial stability for every customer.

Founded in 2019 by Ed Harycki, a former founder of Swift Capital, which PayPal acquired in 2017. Backed by Khosla Ventures. Leaders come from PayPal, Square, and Cash App.

This role shapes how the company and a new, not yet announced product line appear to outside audiences. You will help shape and evolve the core visual identities and design systems, and join at the start to help build, launch, and market a brand-new product.

You will work closely with Product Marketing, Lifecycle, Integrated Marketing, and Growth leads to turn products into creative for campaigns, web properties, and acquisition channels. You will work as a senior individual contributor, owning creative work from start to finish, running structured experiments, and building systems that support fast growth across the portfolio.

Responsibilities

• Help evolve the visual identity and design systems, and set the long-term visual direction for the company and new initiatives.
• Help define, build, and market the visual identity of a new product, and drive go-to-market creative strategy.
• Take creative from concept to launch for major releases, multi-channel campaigns, paid performance ads, and brand work, working with internal teams and agency partners.
• Design CRM and growth assets across email, push, in-app messaging, social, and display for the company and upcoming product lines.
• Run structured A/B tests on creative and messaging with Paid, Social, and Lifecycle owners, and use results to improve visuals and conversion.
• Build reusable campaign kits, modular templates, and workflows that speed up production without losing brand quality. Explore AI-assisted design tools for faster concepts and variations.
• Design, test, and improve landing pages, marketing web properties, and acquisition funnels.
• Maintain and expand two distinct visual frameworks, one for the company and one for the upcoming product, keeping them cohesive yet differentiated. Work with Brand and Product designers on core app surfaces and design system upkeep so brand continuity runs from marketing into the product.

Requirements

• 6-8 years of brand design experience, including a portfolio that shows you independently owned a lifecycle, social, or campaign program and contributed to core visual identities and design systems.
• Strong collaboration skills and a team-first approach. You can build trust and work smoothly with senior stakeholders across marketing, product, and design.
• Hands-on experience with, or strong interest in, building, launching, and marketing a new brand or product from scratch.
• A track record of turning a strategic goal into a shipped, cohesive creative system across channels.
• Experience working with channel owners on creative A/B tests and using performance data to refine visual assets.
• Proficiency in Figma and Adobe Creative Suite.
• Experience in fintech is preferred.
• Bonus: experience building reusable creative systems or templates for recurring campaign needs.
• Motion or video experience is a plus.

Conditions

Five days a week in the office is expected, since in-person work supports collaboration, inclusivity, and productivity. The company also supports remote work or adjusted schedules when circumstances require them.

Base salary is set case by case, based on job-related knowledge and skills, education, and experience. Pay is one part of total compensation, and you may also be eligible for bonus and equity programs.

Equal opportunity employer that values differences and works to keep the workplace safe and inclusive. Ask your recruiter about any accommodations needed during the interview process.

Benefits

• Benefits and perks are meant to support financial, mental, and physical wellness. Your recruiting partner can share the full list.
• 100% company-paid medical, dental, and vision coverage for you and your dependents from your first day.
• Up to $100 per month in fitness reimbursement, or a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match, vesting immediately.
• Meals provided for lunch and dinner.
• Pre-tax benefits and a $1,000 HSA match.
• Life and accidental insurance.
• Short and long term disability insurance.
• Flexible PTO.