Senior Product Marketing

Description

The company is hiring a senior marketing professional to help grow its Digital Solutions portfolio, part of the Publishing Product & Marketing division.

The solutions serve professionals, enterprise clients and the public sector.

You will work with Product, Sales, Innovation, Customer Insight and International teams, with visibility across the business and a voice in key decisions.

The role comes with growing autonomy, direct ownership of your product line's results, and a share in both strategy and execution. Your work will have an effect from the start, in a digital market that is changing quickly.

Responsibilities

• Own the economic performance of your assigned product line.
• Analyse markets in depth, covering trends, customer needs and competitors, so the offer is customer-focused and clearly differentiated.
• Coordinate national and international teams on product development and innovation to deliver distinctive, high-value solutions.
• Define the value proposition and build clear, consistent, persuasive storytelling.
• Set sales budgets and commercial targets for each product and channel.
• Design and run omnichannel marketing plans tied to business goals, with a strong emphasis on digital marketing.
• Run online and offline campaigns and create high-performing interactive content such as blogs, case studies, social media posts, newsletters, webinars and events.
• Coordinate creative, media and digital agencies on campaigns and materials such as brochures, presentations and videos.
• Track key business indicators and campaign performance metrics.
• Support training programmes for sales channels and commercial teams.

Requirements

• Degree in Economics.
• At least 5 years of product or marketing management in multinational environments.
• Strong strategic and operational marketing skills.
• Proven project management and the ability to coordinate cross-functional teams.
• Current, solid knowledge of digital marketing.
• Strong analytical, planning, multitasking and problem-solving abilities.
• Outstanding writing and storytelling across multiple channels.
• Hands-on experience with CRM systems, marketing automation tools (e.g., Eloqua), AI technologies and AI-based marketing tools.
• Entrepreneurial, proactive, with a strong sense of ownership.
• Team player with strong communication skills and a collaborative attitude.
• Flexible, enthusiastic and hands-on.
• Willing to travel frequently, including internationally, for workshops and meetings with partners, customers and suppliers.
• English at C1 level, written and spoken.
• Advanced Microsoft Office skills (Excel, PowerPoint, etc.).
• A Master's in Marketing & Communication, Business & Management, or Social Media is a plus.

Conditions

Salary of €41,700.00 to €63,600.00 EUR for the primary location.

Other the company offices in Italy are also open to applicants who live there or can attend them. Pay is location-specific, so the range for the relevant location will be shared before interviews.

Hybrid work: 2 days per week in the office and 3 days remote.

You may be required to appear onsite at a the company office as part of recruitment.

Interviews must be completed without AI tools or outside help, with virtual backgrounds removed, and some interviews are held in person. Using AI-generated responses or third-party support leads to disqualification.

All applicants are welcome regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation or identity.

Benefits

• Meal vouchers of €8 per day.
• Health insurance according to the applicable collective agreement.
• Access to LinkedIn Learning and GoFluent, plus certification opportunities.
• Work from Anywhere: up to 20 days per year working remotely within the EU.