Senior Product Marketing Manager - Plaque

Description

The company is a medical technology firm working on diagnosis and management of coronary artery disease, the leading cause of death worldwide. Its AI-driven, non-invasive cardiac test, the company FFR CT Analysis, supports the ACC/AHA Chest Pain Guidelines and produces a colour-coded 3D model of a patient's coronary arteries that shows how blockages affect blood flow to the heart.

The company offers an integrated, AI-driven, non-invasive heart care set across the CCTA pathway. It helps clinicians find coronary stenoses (RoadMapAnalysis), assess coronary blood flow (FFR CT Analysis) and characterise and measure coronary atherosclerosis (Plaque Analysis). The product line and the team are both expanding.

The company is publicly traded (HTFL). It has earned international recognition for healthcare innovation, is backed by medical societies worldwide, is cleared for use in the US, UK, Europe, Japan and Canada, and has been used on more than 750,000 patients worldwide.

This role leads marketing strategy for Plaque Analysis, aiming to increase adoption and use through the field sales team.

Responsibilities

• Learn the patient journey and build a detailed understanding of customer needs, competitors and market openings.
• Adapt the value propositions, positioning, key messages and assets for Plaque Analysis to drive adoption and use.
• Identify barriers to adoption and work across functions to build and carry out plans that remove them.
• Align with other marketing teams on one coherent marketing plan.
• Work with Marketing Communications to plan and run an omnichannel strategy that reaches target customer segments.
• Work with Sales Training to create ongoing education content for the sales force.
• Work with Medical Affairs to produce thought leadership content.
• Work closely with sales leadership and the Field Advisory Board to build practical tools that help the sales force hit its targets.
• Manage timelines for all activities to keep execution on track. Set metrics and use data to judge how well marketing programmes perform.

Requirements

• You have a proven record of setting marketing strategy and delivering it.
• You think critically and analytically to solve business problems.
• You are self-motivated, adaptable and entrepreneurial.
• You communicate well in presentations, writing and conversation.
• You build strong working relationships and have a proven record of collaborating across functions to get results.
• You hold a bachelor's degree, preferably in business or science, or a related field.
• You have at least 8 years of progressive experience in marketing or market development, or 5 years plus an MBA.
• You have previously worked in commercial marketing or market development in medical devices, life sciences or healthcare, including launching campaigns and initiatives that drive adoption.
• Start-up experience is preferred.
• Cardiology experience is preferred.
• Field sales or field marketing experience is preferred.
• You have a track record of launching healthcare marketing initiatives that deliver business results.
• You have translated complex clinical evidence and health economics data into value propositions and commercial messaging.
• You have worked closely with cross-functional teams and sales organisations to run campaigns.
• You have worked with imaging cardiologists or radiologists, general cardiologists, interventional cardiologists and cardiovascular line administrators.

Conditions

The estimated base salary is $165,000 to $200,000, plus bonus.

This is a hybrid role.

The company is an equal opportunity employer and does not discriminate on any protected basis under federal, state or local law.