Senior Product Manager – Retail Media Data, Measurement & Auction Strategy (m/f/d)

Description

The company is Europe's number one e-pharmacy and is growing its Retail Media business, investing in capabilities that improve how campaigns are delivered, measured and optimised.

Current work covers the auction strategy, advertising data flows, and reporting and attribution.

Retail Media data is now consolidated in the Unified Data Platform, and the next step is turning it into measurement, reporting and decision-making products the team can rely on.

You would work with data scientists, data engineers, analysts, software engineers and commercial stakeholders in a small, growing team, with ownership from an early stage and a direct role in the company's commercial growth.

Responsibilities

• Set the product strategy and roadmap for Retail Media auction performance, data, measurement and reporting.
• Steer the auction strategy by writing requirements and finding ways to improve bidding, ranking, relevance and commercial results.
• Specify advertising tracking needs, event taxonomies and data contracts across campaign management, ad serving, customer interactions, attribution and reporting.
• Make sure advertising data lands reliably in the Unified Data Platform, ready for internal reporting, advertiser reporting, measurement and optimisation.
• Build measurement and reporting that shows advertisers how well their campaigns perform, including incremental sales, reach and the return on their advertising spend.
• Work with data science, data engineering, analytics and software engineering to turn business needs into scalable solutions.
• Lead discovery, prioritisation and delivery, weighing business goals, technical dependencies and stakeholder needs.

Requirements

• Around 5 to 7 years of product management experience, ideally in data products, analytics, AdTech, marketing technology or e-commerce.
• A track record of owning products end to end, from discovery and roadmap through delivery, adoption and ongoing improvement.
• A solid grasp of data products, analytics and measurement, and the ability to turn complex data into clear business outcomes.
• Enough technical fluency to work alongside data engineers, data scientists, analysts and software engineers, and to question technical requirements when needed.
• Working knowledge of SQL, data modelling, and reporting or BI tools; hands-on depth is a plus but not required.
• Strong stakeholder management, with the ability to handle competing priorities across technical and commercial teams.
• An understanding of advertising performance and commercial measurement, with a focus on measurable value rather than shipping features.
• Previous experience as a data analyst, data scientist or analytics engineer.
• Familiarity with digital advertising and auction mechanics.
• Exposure to Retail Media, AdTech or marketing analytics.
• Experience building data products or platforms from 0 to 1.

Conditions

This is a remote position based in Germany.

Occasional on-site collaboration at the Berlin or Cologne offices may be required, depending on business and team needs.

Benefits

• Work from home: where the job does not require office presence, the place of work can be arranged individually, including up to 20 days a year from anywhere in the EU.
• Team events and regularly scheduled parties to celebrate successes together.
• Kindergarten grant of 100,00 € (total) per month for employees who pay for kindergarten childcare.
• Free, anonymous help from psychologists at nilo when feeling overwhelmed in personal or professional life.
• Support for career development through internal and external training.
• A fully paid Deutschland Ticket for commuting, usable at any time.
• A membership (M) package at Urban Sports Club, covering a range of sports offers suited to your interests.