Senior Marketing Manager, Events

Description

The company makes tech-enabled learning products for educators and students, with the aim of giving students flexible learning environments and giving educators the tools to support them.

The company is remote first.

Responsibilities

• Own the national and regional event portfolio from strategy through delivery, deciding which events to invest in, running flagship conferences, and showing the impact of each investment.
• Connect Marketing, Sales, and agency partners so events drive growth, using high-impact programs and partner activations to extend the event experience.
• Build a national event strategy that goes beyond the event day.
• Give regional sales teams scalable playbooks, toolkits, and standards so local activations succeed.
• Manage the events budget, negotiate with venues, vendors, and the event agency, and build the ROI case that guides future investment.
• Align Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around coordinated event delivery.
• Make sure leads reach Sales quickly and at high quality, and turn event learnings into repeatable playbooks.
• Grow the event presence by working with strategic partners to bring the brand to life.
• Report event ROI to marketing and sales leadership and use the results to shape next year's strategy.

Requirements

• Have 7+ years of progressive experience in event marketing, field marketing, or demand generation, including owning national-scale events.
• Have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting.
• Have directed external agencies on complex events with many stakeholders.
• Lead across functions and align stakeholders to get results without formal authority.
• Turn data into practical investment recommendations.
• Manage several events, timelines, and budgets at once as an excellent project manager.
• Communicate with confidence, including presenting to senior leadership.
• Be familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms.
• Be willing and able to travel domestically to 10-12 events per year, with peak travel in January through April.
• Education sector event experience is a plus but not required.
• Be willing to take on responsibilities that change as business needs evolve.
• Application deadline: November 25, 2026.

Conditions

Salary: $105,000 - $115,000 USD.

Pay is set by market research, role responsibilities, and compensation principles, and individual offers depend on factors such as relevant experience and skill sets.

Medical, dental, and vision insurance with several plan options, a 401(k) with company matching, a time away program, volunteer time away, and a winter office closure at the end of December.

Applications are submitted through Greenhouse, which is the only place to apply and schedule interviews.

The company may use AI tools to help screen applications, but people make the final decisions.

Benefits

• Medical, dental, and vision insurance with several plan options.
• 401(k) retirement plan with company matching.
• Time away program, volunteer time away, and a winter office closure at the end of December.
• Wellness resources for professional and personal support.