Event Vehicle Coordinator (Freelancer), Field Marketing

Description

This is a freelance field marketing role in sports and culture marketing for the company's Canadian team.

The role is the brand ambassador and public face of the company, responsible for the Event Vehicle (EV), a core asset in the company's grassroots field marketing.

You will plan and run the EV schedule across events, sales support and surprise-and-delight moments for consumers, and help program EV content with the social media team.

The goal is to surprise consumers both online and in person, with the vehicle on the road as often as possible.

You report to the Field Marketing Manager (FMM) and have a dotted-line reporting relationship to the National Event Manager (NEM).

Responsibilities

• Keep the event vehicle running well and looking polished, including maintenance and cleaning.
• Build and carry out a regional marketing and sales plan centred on the event vehicle.
• Use your network across key sport and culture scenes in the region to bring EV programming to life.
• Know the vehicle inside out, including setting up and taking down its audio and visual equipment.
• Keep enough cold product in the vehicle at all times and track how it is distributed.
• Create and regularly refresh the vehicle's music and video library.
• Secure any permits needed to support EV programming.
• Manage the travel and entertainment budget and the activation budget.
• Send the FMM and NEM monthly reports on all event vehicle activity.
• Work with the Content and Programming teams at the company's media network to find field content opportunities for the Canadian social channels, guided by regional marketing priorities.
• Create engaging, exciting content featuring the event vehicle, with help from the content producer and any contracted third parties.
• Make sure assets are captured in the agreed raw deliverable formats.

Requirements

• 1 to 3 years of marketing experience.
• A track record in negotiation, partnerships and budget management.
• A solid grasp of the region's sports and culture scene, and involvement in both.
• General familiarity with shooting and posting low-fidelity content on Instagram and TikTok, and being comfortable doing it.
• A current iOS device (iPhone 8 or newer) or Android device (Samsung Galaxy S8 or newer) in good working order, able to capture and deliver content.
• A valid driver's licence and the ability to drive an automatic vehicle.
• Confidence driving on paved and unpaved roads.
• A sociable, outgoing manner and comfort talking with people of all ages and backgrounds.
• Strong written, presentation and verbal skills, with close attention to detail.
• Strong leadership, initiative and communication skills.
• The ability to meet tight, demanding deadlines.
• Strong prioritization and organization skills, with a solutions-focused approach.
• Strong analytical skills and proficiency in Excel, Word and PowerPoint.
• Comfort with a substantial amount of road travel.
• Equal opportunity: the company hires based on experience and skills and welcomes applicants of every age, sex, disability, sexual orientation, race and religion.

Conditions

Freelance contract.

Based in Canada, with substantial road travel required.

Reports to the Field Marketing Manager, with a dotted-line report to the National Event Manager.