Senior Manager, Technology Operations - Marketing - Customer Growth

Description

You will be the main link between the Customer Growth team and the company's marketing function.

Your job is to turn Customer Growth goals into marketing plans, so that CRM journeys, media, creative, promotions and customer messages all drive the same customer actions and business results.

You will work with a large network of partners to build agreement, simplify cross-team planning and create a more connected customer experience at every stage of the journey.

This is a highly collaborative, strategic role. It calls for strong stakeholder management, solid business judgment and the ability to influence people across a complex matrixed organization.

The Customer Growth team identifies customer behaviors that create long-term value for the company. It defines customer actions, intended outcomes and business eligibility, then aligns Marketing, eCommerce, Product, Merchandising, Operations and Analytics around them. The team connects strategy, execution and measurement, and relies on program management, stakeholder engagement, financial oversight and technology strategy.

Responsibilities

• Act as the main marketing partner to Customer Growth and turn its customer priorities into integrated marketing plans.
• Tie campaigns across CRM, lifecycle marketing, paid and owned media, creative, offers and promotions to prioritized customer actions and outcomes.
• Build Customer Growth priorities into campaign briefs, calendars, roadmaps and planning forums.
• Spot ways to make campaigns, channels and customer touchpoints work together more effectively.
• Work with eCommerce, Product, Merchandising, Operations, Decision Sciences and Analytics to coordinate growth initiatives and get launches ready.
• Turn customer insights and performance results into recommendations for future marketing.
• Build strong working relationships across Marketing to advance Customer Growth frameworks and operating principles.

Requirements

• Either a bachelor's degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project or program management, information technology, finance, management or a related area, plus 5 years of experience in project management, program management, program operations or a related area.
• Or 7 years of experience in project management, program management, program operations or a related area, plus 2 years of supervisory experience.
• Understanding of integrated marketing, lifecycle marketing, CRM, paid and owned media, creative and campaign planning.
• A proven record of influencing senior stakeholders and aligning teams in a complex organization.
• Strong strategic thinking, communication and executive presentation skills.
• Experience turning strategy into scalable execution while managing several priorities at once.
• An analytical mindset, with the ability to use customer insights and business performance to guide decisions.
• Preferred: a master's degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project or program management, information technology, finance, management or a related area, plus 4 years of experience in project management, program management, program operations or a related area.
• Preferred: experience building inclusive digital experiences, knowledge of WCAG 2.2 AA standards and assistive technologies, and the ability to build digital accessibility into work from the start, following the company's accessibility standards and guidelines.

Conditions

Primary location: 1601 SE 10th St, Bentonville, AR 72716, United States of America.

The annual salary range for this position is $90,000.00 to $180,000.00.

Pay also includes annual or quarterly performance bonuses.

Certain positions may also include stock.

The company runs a drug-free workplace with a zero-tolerance policy on illegal drugs and alcohol at work.

Benefits

• Health coverage includes medical, vision and dental.
• Financial benefits include a 401(k), a stock purchase plan and company-paid life insurance.
• Time off covers PTO, including sick leave, parental leave, family care leave, bereavement, jury duty and voting.
• You also receive PTO and/or PPTO for vacation, sick leave, holidays or other uses. The amount depends on job classification and length of employment, and meets or exceeds paid sick leave laws where they apply.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, and adoption and surrogacy expense reimbursement.
• Live Better U is a company-paid education program for full-time and part-time associates in company facilities, including its clubs. It covers high school completion through bachelor's degrees, English Language Learning and short certificates, with tuition, books and fees fully paid.
• Some benefits have eligibility rules based on job classification and length of employment, and may follow plan or program terms that can change.