Senior Manager, Ad Operations and Paid Media (Lumee)

Description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Job Overview

The Senior Manager, Ad Operations and Paid Media will help run the global day-to-day operations, management, and integration of Lumee’s digital advertising inventory on YouTube/CTV/FAST, and analytical reporting of media operations, and be across paid media bookings from start to end, e.g creating media plans, campaign setup, post-campaign reports (PCRs).

You will need to be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organization and meticulous attention to detail!

This is a fast-paced role with growth potential that requires proactivity, a strong work ethic, and attention to detail. Ad Operations (Ad Ops) and perform competitive analysis to gain an understanding of how we can create new, innovative, and effective marketing solutions for the family market on YT/CTV/FAST.

It’s a chance to work with some of the biggest brands in the kids and family space, and build inside an organization shaping how the next generation watches, plays, and buys.

Expected outcomes at Lumee:

After 90 days: Understanding systems, stabilizing operations, and quick problem-solving.

After 6 months: Process improvements, team performance, and measurable impact on revenue operations.

After 12 months: Scaled operations and influence across the business.

Responsibilities

• Manage relationships with a set of external partners and work closely with internal stakeholders such as the Ad Sales/Client Partnerships and Finance teams.
• Oversee the planning, execution, and delivery of reservation media campaigns across Lumee’s digital portfolio on YT/CTV/FAST from start to finish.
• Proactively work with the commercial sales team to identify and drive opportunities for monetization of Lumee’s ad products.
• Google Ad Manager (GAM)
• Attend client meetings where required, both in pitch and post-campaign stages.
• Act as the point of contact for the commercial sales team: deliver media plans to sellers, answer operational questions from agencies and clients, and serve as the go-to expert on media operations.
• Partner with the Finance team to improve the campaign reconciliation process and support end-of-campaign and monthly billing.
• Derive insights and trends from media campaigns to inform optimizations and identify opportunities for enhanced targeting across future campaigns.
• What You'll Bring
• Display & Video 360 (DV360)
• Experience with digital video advertising on YouTube, Connected TV (CTV), and Free Ad-Supported Streaming TV (FAST), including YouTube campaign management.
• Confident with GAM, checking avails + reporting.
• Strong experience of programmatic advertising, including Programmatic Guaranteed (PG).
• Working knowledge of video ad protocols, such as Video Ad Serving Template (VAST), and the ability to troubleshoot campaigns.
• Strong working knowledge of Google Workspace, including Google Sheets, YouTube Analytics, and Google Looker Studio.
• Confident communication skills.
• Excellent analytical skills and close attention to detail.
• What Sets You Apart
• Experience working in the family entertainment space is a plus.
• An understanding of Google Ads is desirable.
• Who We Are
• We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Conditions

This role is based at our London, United Kingdom office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.