Performance Marketing Manager - Web | Betty CA

Description

The company is an entertainment business working where real-money online casinos meet casual mobile gaming.

The Canadian business is a scale-up that the Alcohol and Gaming Commission of Ontario (AGCO) accredited as a B2C operator in February 2023.

The role supports user acquisition across web, combining paid acquisition, campaign optimization and performance analysis.

Mobile app acquisition experience is highly valued, but candidates with strong web acquisition experience, including funnels, tracking and conversion work, are also considered.

Responsibilities

• Help the User Acquisition Lead plan and carry out acquisition strategies for web.
• Run, tune, analyze and report on campaigns across digital advertising platforms.
• Work with internal and external design teams to produce ads that engage and convert.
• Propose new campaign ideas and work with stakeholders to deliver them well.
• Track the full acquisition funnel, including traffic quality, conversion, registrations and deposits.
• Use tracking and analytics tools so campaigns are measured accurately on web and, where relevant, app journeys.
• Build knowledge of the North American gambling market while working with a varied group of specialists.

Requirements

• 3+ years of hands-on experience in user acquisition, performance marketing or paid media on web.
• Experience managing and optimizing campaigns on platforms such as Meta, Google, TikTok, programmatic, affiliate or other paid channels.
• Solid grasp of performance metrics, funnel optimization, campaign testing and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting and web conversion analysis.
• Analytical thinking that turns campaign data into clear insights and actions.
• Clear communication and the ability to work across marketing, product, analytics, design and external partners.
• A proven record of performance marketing strategies that have grown revenue.
• Fluent written and spoken English.
• Able to adapt quickly and perform well when priorities shift.
• Experience in iGaming, gaming, fintech or another highly regulated digital industry.
• Familiarity with data visualization tools such as Tableau or Power BI.
• Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM or similar tracking tools.
• Understanding of North American markets, especially Canada or the US.
• Mobile app acquisition experience is highly valued.

Conditions

The company cannot sponsor work visas for this role at this time, so you must already be authorized to work full-time in the job's location with no current or future sponsorship needed.

The company is an equal opportunities employer and welcomes applications from all suitably qualified people.

Benefits

• Competitive salary.
• Premium health insurance.
• Career and skills development opportunities.
• A collaborative team.
• New modern office space.