Sales & Marketing Manager - Migraine (Romania)

Description

This role sets and runs the full commercial plan for the migraine business. You will manage the field sales team and build a connected OOP model spanning pharmacies, healthcare professionals, digital channels and patients.

It combines people management, brand strategy, pharmacy partnership work and P&L ownership, with the goal of improving patient access and building growth that lasts.

Responsibilities

• Set the commercial strategy for migraine and own its results, turning brand goals into clear priorities and plans.
• Lead the OOP go-to-market approach, focusing on patient access, demand, conversion and lasting growth.
• Be accountable for core KPIs: sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.
• Spot growth opportunities and shift resources as market conditions and performance change.
• Directly manage, coach and develop the Migraine Product Specialist field team, setting objectives, territories, KPIs and expectations.
• Turn national strategy into simple field priorities for pharmacies and key healthcare professional contacts.
• Hold regular field coaching, performance reviews and business planning sessions to deliver on plans.
• Build an agile, entrepreneurial team that values accountability and its impact on customers and patients.
• Set the approach for pharmacy chains and key pharmacy accounts as a core part of the OOP model.
• Lead the framework for commercial agreements and strategic partnerships with pharmacies, working with Finance, Legal/Compliance and other functions.
• Define pharmacy segmentation, targeting, activation standards and KPIs.
• Secure strong product availability, suitable distribution and delivery of agreed commercial initiatives.
• Track sell-in, sell-out, availability, activation and account productivity to find ways to lift OOP conversion.
• Write and deliver the yearly migraine brand plan, combining field, digital, pharmacy, HCP and patient strategies where permitted.
• Design a joined-up customer journey linking patients, pharmacists, GPs, neurologists and migraine specialists.
• Run omnichannel delivery and keep messages and customer experience consistent across touchpoints.
• Use data, CRM insights and market intelligence to refine segmentation, targeting and channel mix.
• Map the migraine patient journey from symptom recognition through consultation, prescription, pharmacy and treatment start or continuation, and identify the barriers.
• Lead work that raises migraine awareness, patient activation and links to healthcare professionals.
• Find and close prescription-to-purchase leakage, especially around availability, affordability and pharmacy readiness.
• Turn insights from patients, pharmacies and healthcare professionals into commercial actions.
• Align Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.
• Own commercial forecasting, budget allocation and ROI reviews so resources go to the highest-impact work.
• Make sure supply and demand planning supports OOP growth and the pharmacy strategy.
• Keep all activity in line with regulations, industry codes and company compliance standards.
• Model the company's ways of working.

Requirements

• Hold a bachelor's degree, with a health science related field preferred.
• Have commercial experience in pharmaceutical or healthcare, including segmentation, positioning, customer journeys and demand generation.
• Lead people well enough to turn strategy into field behaviour and build a strong specialist team.
• Have an entrepreneurial, growth mindset and be able to build a new market, adapting on insight rather than waiting for a proven playbook.
• See pharmacies as strategic business partners and stakeholders in patient access.
• Make decisions from sales, market, CRM and pharmacy data to find opportunities, rank accounts and improve execution.
• Build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies, then carry them out.
• Combine face-to-face, digital, CRM, remote engagement and patient activation.
• Adjust your leadership and communication style to the situation.
• Bring strong data literacy and analysis skills.
• Preferred: knowledge of primary care and specialty care areas.

Conditions

Based in Romania.

Open to US and Puerto Rico applicants only.

The company is an equal opportunity employer that considers veterans and people with disabilities.