Copywriter

Description

The company has made luxury goods for men since 1893. It looks for people with commitment, drive and a sharp commercial sense, who do well in a creative setting that rewards new ideas.

This senior copywriter role sits in the brand and editorial team. You will help set, protect and develop the brand's written voice in all of the company's marketing worldwide, writing for a discerning male clientele.

The group values freedom, collegiality, loyalty and solidarity. It nurtures empathy, curiosity, courage, humility and integrity, and cares about the world around it. Its strength lies in varied arts, cultures and skills, and in drawing out untapped potential.

Responsibilities

• Act as the main guardian of the brand's written voice, keeping it consistent, precise and luxurious in every channel.
• Write persuasive, on-brand copy for global campaigns, seasonal launches, product drops and brand initiatives.
• Tell product stories for ready-to-wear, tailoring, leather goods, hard products, gifting and client experience.
• Write for digital, campaign, retail and clienteling, events and PR, and internal audiences.
• Turn complex product, merchandising and creative briefs into refined copy that shows craftsmanship, innovation and luxury positioning.
• Help build tone of voice guidance, messaging frameworks and copy principles for recurring brand and product moments.
• Work closely with creative, marketing, PR, digital, merchandising and regional teams so copy is accurate, consistent, suited to each channel and in line with brand and business goals.
• Proofread, edit and refine all copy, including feedback on work from agencies, freelancers, regional teams and internal colleagues, against a high bar for precision, restraint and craft.
• Guide the adaptation of global copy for regional nuances, working with local marketing teams to keep it culturally relevant without losing brand integrity.
• Manage several deadlines across campaign, trading and brand calendars, setting priorities while holding to top editorial standards.
• Apply SEO best practice to content where it makes sense, to improve online visibility and search ranking.

Requirements

• Proven experience as a copywriter, with a large share of work in luxury, premium menswear or high-end lifestyle.
• Experience at a luxury maison, premium menswear brand, editorial platform, creative agency or global retailer.
• A strong portfolio that shows exceptional creative writing, a refined grasp of luxury brand communication, and writing for a discerning male audience.
• Extensive experience supporting global campaigns, seasonal launches and brand guidelines.
• Proven experience working with regional teams and adapting copy for international markets.
• You write with precision and think like an editor, moving easily between brand storytelling, detailed product copy, commercial messaging and quick channel copy.
• Exceptional writing, editing and proofreading, with a sharp eye for detail, grammar and consistent style.
• A deep grasp of luxury positioning and storytelling, and the skill to stir emotion, desire and aspiration in words.
• Strong editorial judgement, balancing elevated narrative with exact product detail and commercial messaging.
• Ability to turn complex brand ideas and product features into clear, concise, engaging copy across many channels.
• Creative flair for headlines and taglines.
• Working knowledge of SEO best practice in content.
• Good interpersonal and communication skills, working well with varied teams and stakeholders at every level.
• Organised, able to juggle projects, set priorities and hit tight deadlines in a quick-moving, high-pressure global setting.
• Highly advantageous: familiarity with tailoring, leather goods, accessories, hard luxury or craft-led product storytelling.

Conditions

The hiring process starts with a screening call with the group's talent team, followed by interviews with the hiring manager and the senior HR manager.

The process gives you exposure to key decision makers and influencers.