Product Marketing Manager

Description

The product marketing role works across the product, commercial and marketing teams and focuses on automotive retailers, agencies and OEMs.

You will help shape how the company's products are described and taken to market.

Responsibilities

• Shape product positioning and messages that show customer value to automotive retailers, agencies and OEMs, based on customer research and market trends.
• Plan and run go-to-market launches for new products and feature updates, keeping product, commercial and marketing aligned.
• Work with campaign and demand generation teams on programs that build awareness, engagement and pipeline.
• Lead cross-team projects from idea to delivery, making sure launch materials, sales tools and campaign support arrive on time.
• Produce sales materials such as one-sheets, pitch decks and communication plans that equip sales teams and support dealer conversations.

Requirements

• Have 4+ years of B2B product marketing experience, preferably in enterprise software, SaaS, technology, analytics, data or automotive.
• Have a record of building positioning and messaging and leading go-to-market launches for technical products or solutions.
• Understand enterprise buying cycles and how to market to executives, business leaders and technical buyers.
• Communicate clearly in writing, speaking and presentations, turning complex ideas into customer value stories.
• Have created sales enablement content and supported commercial teams through the sales cycle.
• Think strategically, organize work well and manage several priorities at once.
• Lead through influence across cross-functional stakeholders without formal authority.
• Use customer, market and performance data to make decisions and improve outcomes.
• Experience with automotive, mobility, data and analytics, or technology solutions is preferred.
• Familiarity with tools such as Confluence, Dragonboat and Airtable.

Conditions

Travel as needed.