Product Marketing Director

Description

The company makes materials science and engineering equipment used in nearly every new semiconductor chip and advanced display, and its tools support the development of AI and next-generation chips.

The team is seeking a Product Marketing Director to set strategy across Marketing, Business Management, Sales, and Product/Process Support Engineering (PSE), improve field effectiveness, and build scalable processes, tools, and best practices tied to measurable results.

The role suits someone with deep product marketing experience, strong business judgment, and the ability to influence senior leaders across functions.

Responsibilities

• Give strategic direction so that Marketing, Sales, PSE, and cross-functional teams support the organization's business goals.
• Work with business and functional leaders to define needs for sales and marketing processes, tools, and capabilities, and turn them into practical roadmaps.
• Lead large, high-visibility cross-functional initiatives involving Marketing, Sales, PSE, Business Management, and other key stakeholders.
• Advise General Managers and senior leaders on deploying resources and capabilities to improve marketing and field effectiveness, efficiency, and business performance.
• Build competitive analysis capabilities, including product scorecards, competitive frameworks, and best practices for strategic decisions.
• Drive value-based pricing and value selling with the Value Capture team, helping teams explain and capture differentiated customer value.
• Develop and run strategic business improvement initiatives within the Field Enablement organization.
• Find ways to improve business processes, tools, and operating models, and lead improvement work from idea through rollout.
• Use structured frameworks, first-principles thinking, and data analysis to solve complex business problems and build new solutions.
• Shape product, business, marketing, and field strategy by turning market, competitive, customer, and business insights into clear recommendations.

Requirements

• At least 15 years of relevant experience in product marketing, business management, commercial strategy, field enablement, sales strategy, or a closely related field.
• Proven expertise in areas such as competitive analysis and scorecarding, value-based pricing, value selling, product marketing, field enablement, or commercial strategy.
• Excellent business judgment, with the ability to link strategic initiatives to customer value, competitive differentiation, and measurable outcomes.
• A record of leading complex, multidisciplinary projects and influencing stakeholders across organizational and functional lines.
• Strong ability to structure and solve highly complex, ambiguous business problems.
• Experience applying analytical frameworks and first-principles thinking to build new approaches.
• Proven ability to influence senior leaders and align Marketing, Sales, Business Management, Engineering/PSE, and other cross-functional groups.
• Strong communication, executive presentation, negotiation, and stakeholder management skills.
• Able to work as both a strategic thinker and a hands-on business partner focused on execution.
• In this role, you will serve as a trusted advisor and thought leader to senior business and functional leaders.
• Shape business direction through new strategies, processes, tools, and operating models.
• Lead highly visible, multidisciplinary initiatives with wide organizational impact.
• Question current approaches and develop better ways to improve field effectiveness, competitive positioning, and commercial performance.
• Build alignment across groups with different priorities and perspectives to deliver business results.

Conditions

Full-time, regular employee position.

Travel: up to 20% of the time.

Relocation eligible.

Based in Santa Clara, CA.

Salary range: $193,000.00 to $265,500.00. Final pay depends on location, hire grade, job knowledge, skills, experience, and internal equity. For sales roles, the range is the Target Total Cash (TTC) range, which is base salary plus target bonus at 100% goal achievement.

Equal opportunity employer; accommodation requests can be sent to or HR Direct Help Line at 877-612-7547, option 1.

Benefits

• Comprehensive benefits package covering health and wellbeing, personal and professional growth, and support at work and at home.
• May be eligible for a bonus and a stock award program, as applicable.
• A supportive culture that encourages learning, development, and career growth while tackling challenges and building innovative solutions for customers.