Senior Lifecycle Marketing Manager

Description

The company is publicly traded on NASDAQ and runs a digital marketplace that links people with product ideas to manufacturers who can make them. It helps manufacturers grow, and it gives buyers at Fortune 1000 companies access to global manufacturing capacity.

This role leads the strategy, delivery, and results of email and CRM engagement. You will use data, segments, and behavior-based triggers to send timely, relevant messages throughout the customer journey.

You will work within the engagement team alongside product, content, sales, customer success, and analytics to make messages personal, useful, and consistent with business and platform goals.

Responsibilities

• Build and run lifecycle programs for onboarding, reactivation, loyalty, and win-back.
• Set up and manage triggered campaigns based on behavior and customer segments.
• Work with product and customer success to pinpoint key journey moments and gaps in engagement.
• Plan, test, and improve campaigns from the initial idea through final analysis.
• Manage the email program as a lifecycle channel and test new channels for engagement, often with the Performance Marketing team.
• Design audience segmentation frameworks based on buyer needs, engagement levels, and platform use.
• Refine behavioral triggers to create useful touchpoints and reduce drop-off.
• Work with content, design, and operations teams to keep execution high quality.
• Define KPIs and own reporting for lifecycle and retention work, including open rate, click-through rate, conversion, repeat order rate, churn reduction, and active buyers.
• Keep building a clear picture of customer behavior, preferences, and needs to guide marketing strategy.
• Keep testing subject lines, send timing, sequencing, content, and creative to improve results.
• Turn findings into recommendations for the product roadmap and customer messaging.
• Work with product on feature adoption, in-platform engagement, onboarding, and ongoing education.
• Align messaging and campaign sequencing with content and engagement marketing.
• Work with sales and customer success to find chances for proactive outreach and account nurturing.
• Partner with growth and analytics to build dashboards and find new lifecycle levers.

Requirements

• At least 6+ years in lifecycle, CRM, or retention marketing, ideally in B2B, SaaS, or marketplace settings.
• Hands-on experience with marketing automation and CRM platforms.
• Experience with HubSpot and Salesforce is preferred.
• Experience applying AI-powered tools to marketing strategy and execution.
• Solid grasp of segmentation, user behavior modeling, and trigger-based automation.
• Ability to analyze campaign performance and adjust messaging and delivery based on results.
• Working knowledge of Google Suite tools such as Sheets and Slides.
• Comfort working across product, sales, content, and technical teams.
• Bachelor's degree in marketing, business, or a related field.
• An advanced degree is preferred.

Conditions

This is a hybrid role.

The estimated base salary for new hires is $130,000-150,000 per year, plus bonus. Final pay depends on job-related skills, relevant experience, and location.

The company is an equal opportunity employer. All applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Benefits

• 401(k) with company match.
• Medical, dental, and vision insurance.
• Life and disability insurance.
• Generous paid time off, including vacation, sick leave, floating and fixed holidays, and maternity and bonding leave.
• Employee assistance program and other wellbeing resources.
• And more.