Product Marketing Specialist

Description

The role sits in the product marketing function and works under moderate guidance. You will turn what the team learns about customers, the market and competitors into positioning, messaging and launch materials.

You will partner with Marketing, Product, Sales and other teams on product strategy, how the products stand apart, and keeping everyone aimed at the same market.

Responsibilities

• Help build go-to-market plans for new products, releases and promotions.
• Collect and summarise customer, market and competitor findings, pointing out trends, needs, opportunities and risks.
• Help define audience segments, personas, customer journeys and use cases.
• Write and revise product positioning, value propositions, messaging, decks and marketing collateral.
• Turn product features and customer benefits into communications that suit each audience.
• Monitor marketing metrics and present results and recommendations to internal stakeholders.
• Organise cross-functional reviews and activities so teams stay aligned and ready for launch.
• Assist with sales training, business cases and pricing analysis, working with senior colleagues and Finance.
• Keep product marketing documents, research, messaging and competitive intelligence up to date.

Requirements

• Analyse customer, market and competitor information using sound research methods.
• Interpret data and explain findings and recommendations clearly.
• Write concise, audience-focused content and presentations.
• Manage priorities, timelines, stakeholders and review cycles.
• Build working relationships with Product, Marketing, Sales, Customer Success and related teams.
• Working proficiency in Microsoft Office, a relevant CRM, Excel, AI tools, PowerPoint and marketing platforms.
• Bachelor's degree required.
• 3+ years in product marketing, marketing, market research or a related role.
• Experience in healthcare, life sciences, pharma or a related field is preferred.
• Strong written and verbal communication, analytical, research and organisational skills.
• Ability to turn complex information into clear, persuasive messaging.

Conditions

Base salary range: $57,400.00 - $98,350.00 USD, based on the primary location of the position. The actual offer depends on factors including skills, experience and the hiring location; your recruiter can give details during the process.

This role is eligible for a bonus.

Interviews must be completed without AI tools or outside help. Virtual backgrounds must be removed, and in-person interviews are part of the process. AI-generated answers or third-party support during interviews will disqualify you.

You may be required to attend an onsite session at a the company office during recruitment.

Benefits

• Medical, dental and vision plans, a 401(k), FSA/HSA, commuter benefits, a tuition assistance plan, vacation and sick time, and paid parental leave.
• Full benefit details are available on request.