Senior Lifecycle Marketing Manager

Description

The company is a publicly listed (NASDAQ) digital marketplace that links people with product ideas to manufacturers who can produce them. It gives manufacturers tools to grow, and gives buyers at Fortune 1000 companies access to manufacturing capacity worldwide.

This role leads the planning, running and results of email and CRM programs that encourage first-time activation, repeat use and long-term retention. You will use data, audience segments and behavior-based triggers to send timely, relevant messages throughout the customer journey.

You will work as part of the engagement team with product, content, sales, customer success and analytics to make communications personal, useful and in line with business and platform goals.

Responsibilities

• Design and run lifecycle programs for onboarding, reactivation, loyalty and win-back.
• Build and manage triggered campaigns based on customer behavior and segments.
• Work with product and customer success to find key moments in the journey and gaps in engagement.
• Plan, test, optimize and analyze campaigns from idea to results.
• Run the email marketing program as a lifecycle channel and test new channels, often with the Performance Marketing team.
• Create audience segmentation frameworks based on buyer needs, engagement levels and platform use.
• Set up and improve behavioral triggers that add useful touchpoints and reduce drop-off.
• Work with content, design and operations teams to keep execution high quality.
• Define KPIs such as open rate, click-through rate, conversion, repeat order rate, churn reduction and active buyers, and report on them.
• Learn how customers behave, what they prefer and what they need, and use that to shape marketing strategy.
• Keep testing subject lines, send timing, sequencing, content and creative to improve results.
• Turn insights into recommendations for the product roadmap and customer messaging.
• Support feature adoption, in-platform engagement, onboarding and ongoing education with product.
• Keep messaging aligned and campaign sequences consistent with content and engagement marketing.
• Help sales and customer success spot chances for proactive outreach and account nurturing.
• Work with growth and analytics teams to build dashboards and find new lifecycle opportunities.

Requirements

• At least 6 years in lifecycle, CRM or retention marketing; a background in B2B, SaaS or marketplace businesses is preferred.
• Hands-on experience with marketing automation and CRM platforms. Experience with HubSpot and Salesforce is preferred.
• Experience applying AI-powered tools to marketing strategy and execution.
• Strong grasp of segmentation, user behavior modeling and trigger-based automation.
• Skill in analyzing campaign performance and refining messages and delivery based on results.
• Proficiency with Google Sheets, Slides and other Google applications.
• Ability to work well with product, sales, content and technical teams.
• A bachelor's degree in marketing, business or a related field is required; an advanced degree is preferred.

Conditions

This is a hybrid role.

The estimated base salary for new hires is $130,000-150,000 per year, plus bonus. The final figure depends on job-related skills, relevant experience and location.

The company is an equal opportunity employer and considers all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

Benefits

• 401(k) with company match.
• Medical, dental and vision insurance.
• Life and disability insurance.
• Generous paid time off, including vacation, sick leave, floating and fixed holidays, and maternity and bonding leave.
• Employee assistance program and other wellbeing resources, plus more.