Product Manager, Professional Promotion, Bladder Marketing

Description

The company is hiring a Product Manager for professional promotion in bladder marketing, based in Horsham, Pennsylvania, United States.

The oncology team works to eliminate cancer by finding new pathways and treatments and moving discoveries from the lab to patients. It relies on patient insight and wants people who are strongly committed to results.

You will report to the Product Director and help carry out professional marketing plans for the product. You will build marketing strategies and materials for oncology field teams and non-personal promotion, working with Brand Marketing, Sales Leadership, US Medical Affairs, Commercial Strategy & Operations, Finance and Oncology Portfolio marketing.

Responsibilities

• Run marketing tactics for a high-priority oncology launch, from early insight work and agency selection through regulatory review to launch with field teams.
• Help write content for sales meetings, selling materials and non-personal promotion.
• Engage the salesforce so materials are used correctly and useful feedback comes back.
• Work with Sales Learning and Development so specialists understand the product and the disease state.
• Coordinate print production and sample agencies so field selling and new patient starts are supported.
• Lead congress activity, such as AUA, ASCO GU and SUO, including building assets and running non-personal promotion before and after each event to support the field strategy.
• Work with research and analytics to turn data into commercial strategies and actions.
• Prepare marketing and cross-functional teams for launch readiness and indication expansion.

Requirements

• Required: A bachelor's degree at minimum.
• Required: At least 5 years of work experience, including 2 years in marketing, sales, sales learning and development, healthcare professional roles, sales leadership, commercial insight strategy, or a qualified leadership development program.
• Required: Project management experience.
• Required: Healthcare experience or pharmaceutical industry knowledge.
• Required: Ability to travel up to 25%, which may include overnights and weekend travel.
• Helpful: An MBA or advanced degree in a related field.
• Preferred: Field sales experience.
• Preferred: Product launch experience.
• Preferred: A demonstrated commitment to learning emerging technologies such as AI, by testing, refining and applying new tools over time.
• Preferred skills: advertising, brand identity, brand positioning strategy, brand reputation management, budget management, content management, customer intelligence, data analysis, data reporting, data savvy, design mindset, digital marketing, execution focus, financial analysis, interpersonal influence, performance measurement, process improvements, sales promotions, tactical planning, technical credibility.

Conditions

Location: Horsham, Pennsylvania, United States.

The company treats each person as an individual and values diversity and merit.