Associate Director of HCP Precision Marketing, RSV Franchise

Description

This role leads the execution of HCP campaigns and messaging, and drives the integrated marketing strategy and brand planning. Precision audience strategies, targeting and activation are central to the work, all aimed at getting stronger engagement from consumers.

You will be a core member of the marketing organization and work closely with many cross-functional teams.

The company is an R&D-driven, AI-powered biopharma business that develops medicines and vaccines. The Vaccines division protects half a billion lives each year using next-generation science, mRNA work and AI-driven advances, and it is working to expand prevention worldwide. The company contributed to the world's first RSV vaccine for toddlers.

Responsibilities

• Plan and run branded and unbranded HCP campaigns and core claims, including MLR review, using targeting and segmentation for precision campaign planning and activation.
• Develop HCP materials across omni-channel marketing, the website, digital, social media and HCP influencer work, matching content to each audience, journey stage, channel and business objective.
• Serve as the main contact for several agencies, making sure deliverables match strategy, arrive on time and within budget, and are measured across channels, including precision activation and optimization.
• Serve as the main contact for HCP market research and analytics teams, creating research stimuli, managing project plans, and using insights to define high-value audience segments and engagement plans that address barriers.
• Make sure research findings shape tactical execution, including audience segmentation, persona definition and identifying relevant triggers.
• Set key performance indicators and metrics for performance reporting, covering campaign KPIs and audience KPIs tracked across the engagement funnel.
• Co-lead integrated marketing brand plans, turning brand strategy into precision audience strategies.
• Measure the impact of branded and unbranded HCP campaigns, using insights, testing and ongoing improvement to refine targeting, messaging, channel mix, and frequency and sequencing.
• Develop HCP vaccination journey maps and moments that matter, including behavioral signals, triggers and opportunities.
• Apply learnings from channel mix and MMX work, including sensitivity analysis, promo-response curves and audience saturation.
• Lead media strategy activation with GTMC and set the A/B testing approach, deciding where broad reach, personalization, sequential messaging, retargeting and trigger-based activation fit.
• Define audience-led content strategy aligned with brand priorities and customer journeys, and build and manage content plans across campaigns, channels and key customer moments.
• Build content architecture and modular assets that can be reused, personalized and scaled, and sequence content across touchpoints so the right message reaches people at the right time.
• Create GenAI-powered content to support consumer marketing activation.

Requirements

• Basic: a bachelor's degree.
• Basic: at least 5 years of experience in the healthcare, pharmaceutical or life sciences industry.
• Basic: a proven record of delivering measurable business results through segmentation and content strategy.
• Preferred: an MBA or advanced degree in a relevant field.
• Preferred: experience with pharmaceutical product launches and lifecycle management.

Conditions

This is an onsite role.

Open only to US and Puerto Rico residents.

Open only to applicants in North America.

The salary range is $148,500.00 to $214,500.00.

Pay will be set based on demonstrated experience.

Benefits

• A rewards package that recognizes your contribution.
• Eligibility for the company's employee benefit programs.
• Health and wellbeing benefits, including high-quality healthcare, prevention and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Mentoring, international mobility programs, and chances to grow across four continents.
• Career moves through promotion or lateral transfer, at home or abroad.