Product Manager, Ads Product - Brand

Description

The company makes Snapchat, a visual messaging app for staying close to friends, family and the wider world, and Specs Inc., a wholly-owned subsidiary focused on making computing more human. It also runs Bitmoji, Saturn and other digital services.

The Ads Platform organization works on advertising products that help businesses grow through ads on the platform. Product and Engineering teams build solutions that give advertisers measurable results, and aim to make ad products effective, efficient and customer-centric.

The company is looking for a Product Manager for the Ads Platform Product team to serve as the dedicated vertical lead for brand advertising.

The brand advertising business is one of the company's most strategic revenue areas. In this role you will set its strategy, roadmap and growth path, shaping how major brands build awareness, consideration and cultural relevance through immersive, creative-first formats on Snapchat.

You will drive the development of these brand ad solutions alongside product, engineering, sales, measurement and marketing teams, aiming for strong results for advertisers and engaging experiences for Snapchat users.

Responsibilities

• Own the strategy, roadmap and execution for brand ad products sold to advertisers across Snapchat.
• Build dedicated solutions for key brand verticals: CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services and Luxury.
• Define and develop the company's approach to upper- and mid-funnel advertising so advertisers can drive awareness, engagement, consideration and brand lift.
• Work with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery and Product Marketing teams to create differentiated brand ad solutions.
• Work with sales teams and strategic advertisers to spot emerging market needs, test product ideas and shape long-term roadmap investment.
• Use experiments, advertiser feedback and market insight to guide product decisions and improve advertiser results.
• Represent the company to executives, agencies and industry partners on the future of brand advertising.

Requirements

• Deep expertise in digital advertising, brand marketing and media platforms.
• Clear understanding of advertiser goals across awareness, consideration, engagement and full-funnel measurement.
• Experience building products that combine creative storytelling, audience targeting, measurement and optimization.
• Ability to link product strategy to advertiser business outcomes and revenue growth.
• Strong systems thinking across creative, delivery, measurement and auction systems.
• Proven ability to influence stakeholders in engineering, design, research, sales and executive leadership.
• Analytical mindset with hands-on experience using experiments and data to make decisions.
• Excellent written and executive-level presentation skills.
• Comfort working through ambiguity and taking large initiatives from concept to launch.
• Bachelor's degree (BS/BA) or equivalent relevant experience.
• 5+ years of experience in consumer technology, digital advertising, marketing technology or related product management roles.
• Preferred: familiarity with brand measurement methods such as brand lift studies, MMM, incrementality testing or attention metrics.
• Preferred: experience with brand ad formats across social, video, creator or AR platforms.
• Preferred: experience on advertising products, media platforms or measurement solutions.
• Preferred: a proven record of driving product strategy and delivery in cross-functional settings.
• Preferred: experience working directly with advertisers, agencies or strategic partners.
• Preferred: experience partnering with Fortune 500 brands and global agency holding companies.
• Preferred: understanding of creator ecosystems, immersive media and emerging ad technologies.
• Preferred: deep expertise in one or more major advertiser verticals: CPG, Retail, Entertainment, Automotive or Financial Services.

Conditions

Default together: you are expected to work in the office 4+ days per week.

Work locations in the United States are assigned a pay zone that sets the salary range. Starting pay depends on job-related skills, experience, qualifications, work location and market conditions, and may be negotiable within the range. Pay zones may change in the future.

Zone A (CA, WA, NYC): $209,000-$313,000 base salary per year.

Zone B: $199,000-$297,000 base salary per year.

Zone C: $178,000-$266,000 base salary per year.

The position is eligible for equity in the form of RSUs.

The company is an equal opportunity employer and considers applicants with criminal histories in line with applicable law, including local fair chance rules where relevant.

Benefits

• Paid parental leave, comprehensive medical coverage and emotional and mental health support programs.
• Compensation packages that let you share in the company's long-term success.