Partner Marketing Manager

Description

The company is an AI-first global tech firm with over 25 years of engineering leadership, more than 2,000+ team members, and 500+ active projects.

It serves Fortune 500 clients, including HBO, Microsoft, Google, and Starbucks.

Its work covers AI platforms and digital transformation, with enterprise leaders as partners.

The team is made up of ambitious, collaborative people who keep growing.

Responsibilities

• Build joint marketing plans with strategic technology, platform, and ecosystem partners.
• Run integrated co-marketing campaigns aimed at awareness, demand generation, and pipeline growth.
• Work with Alliance Managers and the wider team to find marketing openings that support business goals.
• Run joint webinars, events, executive roundtables, customer stories, product launches, and digital campaigns.
• Produce and maintain partner marketing materials such as landing pages, campaign toolkits, sales enablement content, blogs, case studies, and solution briefs.
• Own the marketplace presence, including listings, buyer-facing copy, campaign content, and the commercial story, and work with sales and account management on co-sell deals.
• Partner with demand generation, content, design, digital, and social teams to promote partner campaigns across channels.
• Measure and report on results, including partner-sourced leads, influenced pipeline, engagement, and ROI.
• Keep partner marketing calendars, timelines, approvals, and delivery on track across stakeholders.
• Find ways to raise the company's profile in partner ecosystems through awards, speaking slots, thought leadership, and joint announcements.
• Keep messaging and branding consistent across all partner-facing marketing.
• Create repeatable processes, templates, and playbooks for multiple strategic alliances.

Requirements

• Extensive experience in B2B technology marketing.
• Preferred: experience in partner, alliance, channel, or ecosystem marketing.
• Experience running joint go-to-market programs with technology partners, cloud providers, ISVs, or strategic alliances.
• Hands-on experience producing customer stories from start to finish, including getting details from delivery or engineering teams and publishing permission from account teams.
• A track record of building integrated campaigns across digital, content, webinars, events, ABM, and partner channels.
• A solid grasp of enterprise technology, such as AI and data, cloud platforms, software engineering, or data solutions.
• Experience working across partnerships, sales, marketing, and technical teams.
• Strong project management and organization skills, with the ability to handle several partner initiatives at once.
• Strong communication and relationship-building skills, including working externally with partner marketing teams.
• Experience creating partner-facing assets such as campaign toolkits, solution briefs, customer stories, webinars, and sales enablement materials.
• Knowledge of partner program mechanics: tier requirements, portal submissions, joint value propositions, co-sell registration, and partner marketing funds (MDF).
• Preferred: experience with CRM and marketing automation platforms, such as Salesforce/Pardot.
• Professional-level English.