Industry Marketing Lead, Retail & eCommerce

Description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Position Overview:

Retail moves fast, and retail executives don’t buy engagement tools. They buy partners who can help them grow revenue, protect margin and keep customers coming back. As Industry Marketing Lead for Retail & Consumer Goods, you know the industry from the inside and understand what retail marketers are up against. As a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships and company leadership, you’ll own how Braze shows up in this market and multiply the impact of the teams around you. You’ll set the strategy, write the industry narrative and positioning, lead retail product launches, create the plays the field can run, and develop the solutions that address the retail marketer’s challenges. You’ll work closely with sales, product, partnerships, customer success & other Braze marketing teams to build Braze’s Retail business.

Responsibilities

• Architect the Industry Marketing strategy:
• Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry.
• Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes.
• Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences, leveraging industry insights to drive platform adoption.
• Define how Braze segments the retail market, which segments to prioritize and where we win. Use win/loss and field insight to sharpen our positioning. Contribute retail win/loss analysis along with other customer and marekt intelligence .
• Own the retail narrative and point of view
• Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
• Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
• Lead retail product and package launches, including positioning and messaging, and pair them with retail insights and use cases. Show how our new products solve real retail problems like abandoned carts, peak-season pressure, loyalty and post-purchase.
• Partner with Competitive to bring retail-specific competitive context into our positioning, and co-build retail competitive takeaway plays.
• Be the field’s retail expert
• Be a voice for Braze with customers and at select Retail industry moments, in partnership with Content and Events.
• Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities.
• Collaborate on key enablement and education deliverables that help educate the broader organization on the Retail industry.
• Build plays that scale
• Build a roadmap of scalable assets for both broad and targeted audiences (segment points of view, go-to-market plays, pitch narratives, demo stories) that sellers can tailor without starting from scratch.
• Support a small set of strategic pursuits and executive business reviews. Use what you learn there to improve our plays and content.
• Shape the retail message for key moments on the calendar, including major industry events and the holiday season, in collaboration with our Events, Demand Generation and Content teams.
• Turn customers and partners into proof
• Partner with Customer Success, Sales and Customer Marketing to find, develop and publish retail customer evidence (case studies, quotes, speakers, references).
• Co-build joint retail plays with Partner PMMs and Partnerships, across technology and services partners. Help bring partners into our Retail roadmap.
• What Success Looks Like:
• You will help Braze win more retail deals, faster and at higher value, and grow a healthy and durable Retail business. You will be measured on retail win rates, pipeline and bookings from retail plays, sales cycle length and deal size in retail, adoption of retail launches and plays, seller certification, and net-new public retail customer stories. In your first 90 days, you’ll get to know our retail customers, sellers and partners, and lead retail messaging and partner storylines for Shoptalk this spring.

Requirements

• Retail native. Ideally you come from consumer marketing at a retailer or brand, or from consulting or strategy work serving retailers. You know how retailers and brands run: merchandising calendars, promotions vs. brand-building, loyalty, omnichannel and store-to-digital, and the KPIs leaders are measured on.
• Executive storyteller. You can turn complicated technology, including AI, into plain language a CMO cares about.
• Builds to scale. You’d rather create a play 50 sellers use than a deck one seller uses.
• Brings people along. You build trust across Sales, Customer Success, Product Marketing, Partnerships, Events and Content, and you push back when something’s off.
• Uses AI at work. You use AI tools to research and build faster, and you can explain AI concepts like agentic, generative and predictive to customers.
• 10+ years in marketing, product marketing, or strategy roles , with significant time focused on retail and consumer goods, either at a retailer or serving them.
• A track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launch and sales enablement programs that measurably moved win rates.
• Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency and team productivity.
• Experience with marketing technology, such as customer engagement platforms, customer data platforms, commerce platforms or data clouds, is a plus.
• Strong executive presence; experience speaking at industry events is a plus.
• BA/BS degree required; MBA a plus.
• For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $112,000 and $157,000/year, with an expected On Target Earnings (OTE) between $131,000 and $187,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
• LI-Hybrid

Benefits

• Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment.
• From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work
• ABOUT BRAZE
• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
• The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
• Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology by Great Place To Work, among other accolades. Braze is also proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
• BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
• At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
• We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
• OUR AI-POWERED BRAZE RECRUITMENT PROCESS
• At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
• This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
• Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:
• To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com .
• Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page .
• Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
• To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here .